Schema Markup: A Step-By-Step Guide

This video gives a comprehensive rundown of schema markups. We explain, in detail, what are schema markups, why they’re important, the different types of schema markups that are out there, and how you can create and deploy schema markups for your webpages.

00:00 Introduction
0:27 What are Schema Markups
1:10 Importance of Schema Markups
2:23 Different Types of Schema Markups
2:37 Organizational Schema
3:14 Person Schema
3:31 Review, Product, & Offer Schema
3:54 Local Business Schema
4:37 How to Create and Deploy Schema Markups

WHAT ARE SCHEMA MARKUPS
Schemas are a semantic vocabulary of tags that you can add to the HTML code of a page. They help search engine crawlers “read” specific parts of your website and represent them the way you want in the search results. When crawlers read this tag, they know how to represent it in a visual manner on Google SERPs.

WHY ARE SCHEMA MARKUPS IMPORTANT
Schemas can help Google understand who you are and what your page is all about. And that can potentially help you rank better for relevant search queries. Moreover, schemas can help you stand out on Google SERPs. Not only do they look better, from an aesthetic point of view, they also deliver useful information to searchers. In this video, we show you how Food Network uses the “recipe schema markup” to optimize their webpage.

TYPES OF SCHEMA MARKUPS

HOW TO CREATE AND DEPLOY SCHEMA MARKUPS
Creating and implementing schemas becomes much easier if you’re familiar with JSON-LD. You can write the schema yourself in JSON-LD, or you can use tools like Merkle or Google’s Structured Data Markup Helper. In this video, we show you how to use these tools create simple schemas.

However, these generators usually only cover basic markup, so if you want to create schema for anything beyond that, you’ll have to adjust the code yourself. But, we’ve got you covered there, too. This video gives you a detailed walkthrough on how to create a Local Business Schema using JSON-LD, which is worth hanging around for.

We wrap up this video by suggesting how you can practice creating snippets of schemas. Schema Markups might seem scary and advanced, but once you get the hang of it, we’re sure you’ll be deploying them on your website in no time!

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At Link Building HQ, our goal is to provide the most relevant and up-to-date information to search engine marketers.

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[skverskk]

Finally, a tutotial that explains SEO schemas in easy to understad terms. Well done

[solomontsaagane]

Thank you so much! This has been a challenging concept for me to wrap my head around but I think I have it down now.

[azmk]

thank you, it was easy to understand, you have talent to teach and it wasn't boring

[joshuagoldsberry]

Unbelievably helpful. Thank you so much!

[abigroman]

This isn't aguide. It's a summary!

[arjn]

That was good. Can you please also explain writing custom schemas in JSON-LD? Adding insights about product ontology and all?

[aussernllc]

I’ve spent a ton of time on JSON-LD on website, webpage, local business… never thought to look at “service”. Very cool. Have 12 linked json scripts. It’s a bit of work, but see this paying off in the future.

[serenit.y]

This video is a game changer!! Bravo, and thank you!

[johnburr]

thanks for the organized information :)

[CKen]

Is it possible to add more than 1 keyword in a JSON-LD schema markup? for one page?

[Wie]

Is it advisable if I have an FAQ-Schema-markup in the head section to have the same Questions and Answers in the body section of my html site (no CMS). Or it's not important to have those Questions and Answers at all on the site itself.

[HealthglowsNet]

Thank you such a clear and useful explanation! Is it recommended to add a schema for ever page and post on website? Thank you in advance!

[ChristianJespersen]

Great video. How do I remove an existing schema from a website, to rewrite it? - Thanks.

[DriftLibrary]

This is like learning a new language 😂 I guess I’ll be finding a developer to do this.

[TauvicRitter]

Why do we have to use this technology? Google has all kinds of AI tools for extracting information. Cant they just scan all these pages and infer the data instead us having to do the work.

[GS-rmfv]

i wish you tried to be a little more charismatic cause this was hard to get through