Lead Sourcing Playbooks for B2B companies

👇 97% of prospects aren't actively looking to purchase...so building lists based on job titles is pointless...

Just because they match your buyer persona, doesn't mean they are interested in hearing from you right now.

Instead, you need to focus on triggers or signals...

Here are 14 Lead Sourcing Playbooks, that help you find prospects who may have an intent to buy soon.