underconsumption core is going overboard

Time to talk about another TikTok trend! Today we are talking about underconsumption core on TIktok, or as some are calling it "normal consumption core". I am breaking down the trend itself, how it is affecting some accounts who have made buying things their whole online existence, and how, like clockwork, some are using it to feel superior to those who are just trying their best.

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[clareb]

This also feels like a “classy if you’re rich, trashy if you’re poor” situation.

[maddyleahy]

i saw a tiktok of a girl throwing away dozens of skincare and makeup products to follow the underconsumption core. i wanted to claw my eyeballs out

[daisydw]

Saying that you're not doing this underconsumption thing correctly because you have a full fridge is the most insane take I've heard in a while.

[jessicanuttofficial]

My old roommate got mad at me for 'using too much plastic' and hoarding snacks in my room. I'm diabetic and need medical supplies that unfortunately, are often made from plastic and are for one-time use, and the food is very much needed in case of blood sugar emergencies. Some people can be incredibly judgmental and don't bother to educate themselves on individual circumstances and expect everyone to live the way they think is best

[LotsofWhatever]

My dad died in 1997 and I can still hear his "rant" about planned obsolescence.

[MFiction]

As on older person, we used to call it planned obsolescence. Making products to break so you must replace them. I have had 30 year old irons that still worked - given to me by older relatives - that lasted another 15 years. We don't expect that anymore & we should.

[juanmacias]

I think "right to repair" would allow for underconsumption to be more viable. And not just how often can I reuse my trash before I no longer can.

[beary_softie]

13:26 I would like to invoke this meme:
"People on Twitter: Having decorative pillows makes you part of the bourgeoise
People in Real life: Hey man how's it going"

[eddythefool]

I looked into the anticonsumption subreddit and every once in a while there's someone posting about an expensive quality thing, like $200 work boots, only for someone to explain to them that anti-consumption doesn't mean to not buy expensive things, but to not buy excessive amounts of unnecessary things

[ellebishp]

some of the objections to this are also why it's a good thing. 'that's just living normally' for the majority of us, yes, but influencers have been doing these awful wasteful hauls for years on end because they get views. personally i feel that that it may actually be really beneficial for big influencers to look at this even just as a trend for views, because forgetting about relatability and whatever, these people can stop doing as much harm with their shopping habits and less advertising FOMO for regular watchers/consumers. it would be so nice to see the end of the restock content farms, fast fashion hauls and amazon storefronts!

[nikeeshagooding]

"literally cutting your tubes open" I was so scared about what "product" you could possibly wring out of your fallopian tubes for the sake of underconsumption

[digidogmuff]

I deleted TikTok because every single trend just wore me down over a period of years

[ElizaGlide]

Women are encouraged by companies/advertisers to overconsume, but society encourages us to underconsume. Women are expected to own plenty of things to look stylish and attractive (jewelry, shoes, clothes, makeup, etc.) but we're judged for it because that is an exclusively feminine expectation. So the guy who can get away with owning two suits and two pairs of shoes sees a woman with twenty work tops and thinks she's frittering away her money on clothes. We're supposed to overconsume but always feel bad about it.

[raviolialamode]

I'm still wearing cardigans I bought at H&M 15 years ago and I think they'll outlive me at this point.

[catis]

Tiktok really said to a mother that if she doesn't starve her kids, she is overconsuming 💀

[natalyakeane]

thanks for pointing out the disabled stuff. the only way i can manage to get fresh food is via meal delivery, i cant cook or meal prep and if i get anything fresh to put in the fridge, it will likely expire before i manage to even eat half. the "people who get food delivery are a curse on society" crowd are so horrible

[theTariray]

This ties in with what is called the Sam Vimes "Boots" theory of socio-economic unfairness: "The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.

Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.

But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet."

from: Men at Arms (Terry Pratchett - Truth teller, saint, writing god)

[ElizaGlide]

Buying physical media is not wealth hoarding, it's a way to not have 80 streaming services. That's just financial responsibility

[AmyAmore]

I’ve noticed that in the past two years, jeans have been SHREDDING on me. Even on my husband too. It used to be I bought a pair of jeans and it lasted 3-5 years. Now I can’t even get them to last more than 3 months before they split in the thigh or the crotch! We even got my husband $100 jeans to see if expensive ones would work better and they split too! And he has a desk job! It’s gotten absolutely ridiculous.

[missdann]

People are taking the trend way too seriously lol, this trend was most certainly to stem the flow of purchasing useless junk from temu Amazon and other online junk sellers for things like “kitchen items you need” so underconsumption core was “kitchen items I already had” 😂