Top Brand Strategy Workshop Structure & Exercises For Success

Learn how to structure your brand strategy workshop and exercises to set the tone for branding success.

What Is A Brand Strategy Workshop? (Process Pros & Cons):

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✅ 101 Dynamic Brand Strategy Questions

By the end of this video, you’ll know how to structure your brand strategy workshop & exercises for success.

First, you’ll learn what a brand strategy workshop is before we break down the importance of the branding workshop structure.

Then I’ll break down the three core stages of the workshop including pre-workshop prep, workshop delivery & post-workshop & deliverables.

After breaking down the key stages of the strategy workshop we’ll look at the key brand strategy elements where you need to focus your exercises and questions which include brand substance, audience profiles, competitors, differentiation strategy & brand persona.

Finally we’ll cap the video off summarising what a brand strategy workshop is and when you know the output you need, you can get as creative as you like

0:00 Top Brand Strategy Workshop Structure & Exercises For Success
1:34 Stage #1:Pre-Workshop Prep
2:20 Stage #2: Workshop Delivery
3:30 Stage #3: Post-Workshop & Deliverables
4:17 Key Brand Strategy Elements To Cover
4:48 Strategic Element: Brand Substance
5:40 Strategic Element: Audience Profiles
6:19 Strategic Element: Competitors
6:40 Strategic Element: Differentiation Strategy
7:02 Strategic Element: Brand Persona

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[khaledlab]

Luxury quality of information here ! exellent video thanks alot.. Would you say that the pre-worckshop prep = brand discovery session? or at leaste it could be depending on the strategist? because i'v seen your amazing breakdown of brand discovery session, and it seemed like it already covers a big portion of the strategy

[constanzaperez]

Hello Stephen :)! Do you plan on developing this kind of material for your students? Im on the Brand Master
Course