Why do we need licensing agents?

Series of headaches and futile brain wracking sessions can be avoided when a licensing agent steps in the process of licensing deals to make the business venture successful. There’s a lot more in store as Pritti Ravindra, Director, Brandspoke gives great insights at Brand Licensing Conference 2015.

[crombajaa]

Although an old video.
Great interview. Good questions and unclear answers. Her words are empty as the emotions behind the abbreviation.
Only in India does everyone like to call themselves blah blah strategists!