5 Things Everyone Should Know about PR │ #FAQFriday

In today’s FAQ Friday video, we are sharing i5 things everyone should know about PR.

PR, or public relations, has the power to take your organization to the next level, but there is often some confusion about what PR entails and how it can help you achieve your business goals.

Priority Marketing has a team of PR professionals working to generate publicity, build relationships and raise awareness for organizations in all industries. Here are 5 things we want you to know:

#1 First thing’s first. What is PR?
Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
This process can help engage your target audiences and build their positive perception of your brand.

#2 There are multiple PR functions that can help your organization reach its your target audiences, including internal and external communication, media relations, community relations, publicity, issues management, crisis communication and more.
And while news releases may be the first approach that comes to mind, There are also actually a wide variety of PR tools at your disposal to help reach your goals,. This can range from story pitching and contributed articles to speaking engagements and award submissions.

#3 Newsworthy “content is king”.
Public relations is earned, or unpaid, media. That meansY your story or announcement must have news value in order to generate interest and coverage from media.
Therefore,That means you must either follow the story or create your own. Following the story could mean be serving as a local industry expert on a trending topic, while creating the story could be offering a new product or service, announcing a significant hire or earning a noteworthy achievement. In either situation, you must consider what’s unique or noteworthy and why readers should care.

#4 PR requires expertise.
A strategic approach, understanding of the local market and strong relationships with media are key to a successful PR campaign. Building relationships and expertise – or partnering with a trusted public relations partner who is plugged into the local media scene – can help increase the chances of your story earning coverage.

#5 PR offers many benefits.
Third-party validation is powerful, and a positive editorial story by a recognized journalist or publication boosts the credibility of your organization while raising awareness about your services or achievements.
While you have less control over how, when or even if your news will be covered, consumers perceive earned media coverage as more trusted and unbiased than content that is controlled by a brand.

Additionally, PR generates measurable results. Tracking measurements like media reach, engagement and spikes in website traffic can help demonstrate the success of your PR campaign and tie directly back to your business goals.

Do you want to turn on your brand through public relations? Give us a call or visit us online. And if you don’t want to miss out on more PR and marketing tips and tricks, follow us on our social media.
Thank you for watching and we’ll see you next Friday.