Chapter 4 Conducting Marketing Research by Sir Haseeb Akhter

What is Marketing Research?
Types of Marketing Research Firms
The Marketing Research Process
Define the Problem
Types of Research
Develop the Research Plan
Research Approaches
Research Instruments
Qualitative Techniques
Questionnaire Do's and Don'ts
Question Types
Technological Devices
Sampling Plan
Marketing Decision Support System
Barriers Limiting the use of Marketing Research
Characteristics of Good Marketing Research