Chapter 4: Managing Marketing Information to Gain Customer Insights by Dr Yasir Rashid [English]

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Chapter 4: Managing Marketing Information to Gain Customer Insights [English]

Free Course of Principles of Marketing [English]
Reference Book: Principles of Marketing by Kotler and Armstrong, 17th Global Edition
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I think companies use that data to improve their products by seeing what consumers need most and thus increase sales

levisa
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I think the companies can use the data to track down customer expense on products they bought. Therefore, they will know what customer, like to purchase then, can stock up more on that product for them. In this way, the company can increase revenue to gain more profit.

DARRIANEGONCHIENGTHUNGB
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Companies use the data to improve their strategies in the market, make vital decisions on providing superior products to their consumers as well as capturing their value in return

enyodeku
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Guy's be ethical when study marketing "Marketing Intelligence".

md.fayezrahmanpasha-