How I Started My Own Whiskey Brand - The Prideful Goat - BRT 166

I am both lucky and blessed that I was afforded the opportunity to start my own whiskey brand. I thought it would be helpful to give you a look behind the curtain a bit to better understand what goes into creating your own brand and what this journey has been like so far.

The Prideful Goat Map:

Online Order Link (Shipped to your front door):

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[christophercarter]

Outstanding podcast... My wife and I own A Whiskey brand here in Wisconsin and are about to start looking for help to be a NDP...We are really excited, and this video really opened our eyes. Thank you for the help.

[MildTurkey]

Finally got my hands on the GOAT 6 year cask strength... Opened it and then ordered two more bottles! Let's

[afreak]

You guys have created one of the most welcoming, friendly, and easy going communities that is my favorite of all the whiskey groups. Thank so much for all your hard work to make it happen.

[papadunbar]

Great video and explanation of the philosophy of how best to promote the product and support the channel at the same time.

[jpcampbell]

Had no idea. I’m here in The Woodlands. I love this stuff.

[BigShay]

Just got my first bottle when visiting KY. Grabbed the bourbon at Liquor Barn.

[jamesnunn]

And good for you guys. I think it’s great

[marvinmckenzie]

Congratulations. I can't wait to get the 6 year Rye.

[masterdk]

Batch 2 was my favorite. Batch 1 was great. Batch 3 was great. 6 years are amazing. So glad to know the story now. Makes it even more special to drink.

[timothyjohn]

Okay i couldnt wait til tonight. Wow what an experience - this is really quality stuff- this is smoother and coats more than Wild Turkey Rare Breed Rye!?!! Well done!!!

[timothyjohn]

Hi Randy- I have thoroughly enjoyed the education I get from your channel. I really enjoy it and please keep the contact coming. I didn’t have any idea that you were the face behind the prideful goat brand. I have seen it here in my local B & M spots that I stop at… I am a home health therapist working in Southeast Houston. So I stop at places here and there. Some of my work is in the La Porte Pasadena area. I stopped at a spot for the first time and the gentleman by the name of Lynn who is the proprietor there at First Sip Liquor in the La Porte Deer Park area was kind enough to speak to me about some questions I had. One of the questions I had was about store pics… I was specifically asking him about buffalo trace store pics because I am just learning about what that means. He told me that I was standing next to some store pics that he had chosen and it was from your brand. He was really Bragging about this particular brand which I have been very interested in. I want to tell you as a consumer I was drawn to the label and the colors… I was personally drawn to the green label and considered purchasing it in the recent past and he was really Pushing the rye (tan label) … So that is what I will try this evening. I wish you the best on this and I look forward to trying my own bottle of prideful goat this evening. I also really like the proof level of this. It’s right in my wheelhouse.

[micheledi]

I love your channel and all your bourbon wisdom

[stabthedragonproductions]

I just bought a bottle of Prideful Goat 6 Year Rye today at Total Wine in Ft Worth! Great video! Tremendous information!

[toddmatelski]

Thanks for this video I have been wanting to start my own whiskey as well!

[G-host]

Totally new here and to whiskey 🥃 I’m excited

[peterslonsky]

I can attest, The Prideful Goat is an amazing value. Total Wine for $75. I feel this is the best bang for your buck, period.
Super awesome video too!
I love you too brother!

[scottharris]

I’ve been enjoying your channel for several months. I recently became interested in building a whiskey collection. Thanks for sharing your passion. It’s not sold in our state. We’re on an RV trip and I just snagged one of your Ryes in Bellevue, KY. Nice!! I’ll keep an eye out for the bourbon.

[scottwilliams]

Randy thank you for this history lesson on how you guys started your whiskey label. That is awesome!! Best wishes for the future

[heatherharrison]

I have finally met the goat. I bought a bottle of the 6-year rye at Total Wine and then promptly caught a cold. I had to wait until the cold was gone before I could finally try it. I did a comparison tasting with two other cask strength ryes (and posted my tasting notes to the Facebook group), and the goat was the one that most appealed to me that evening. It's interesting to hear how it came to be, and I am glad that it has turned out well. Now, I'll be tempted to check out the bourbon.

[brad]

Awesome, best of luck to you. Not available in my area but will definitely pick some up if I find it!