Is more content better? SEO Mythbusting

In the sixth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more content is always a good thing for SEO or not.

Specific timestamped topics discussed:
Updating the same type of content each year vs creating new one (00:00)
Introduction to the episode (1:07)
How much content should I have and to what extent does this help my performance? (1:52)
Does having a blog / producing new content help my performance on Google? (03:02)
Updating older pieces of content (04:00)
Is there any way that Google tells us if there’s ‘too much content’ or maybe that content is underperforming? (04:40)
Underperforming content and the overall trustworthiness or authority (05:36)
Grouping and consolidation of one’s content (06:19)
Is word count a ranking factor? (08:07)
Specific keywords and word count (8:39)
Auto-generated content & canonicalization (9:32)
How does Google determine duplicate content? (11:35)

Documentation mentioned in this episode:

#SEO #GoogleSearch

[faviquiz]

I used to have 300 blog posts - Then I removed 150 of them. some not working well, some were expired as a date. And now 150 of my remaining articles are giving me same but more traffic - Its really Awesome

[akistepinska]

I feel bad for Lily, she wants to find answers for us, but pretty much what Martin from Google is saying is "all depends" "maybe" "it could be considered duplicate content or it could not" "it all depends" basically it depends on your website and Google's super-duper algorithm that will make that determination. ;-) Many variables are included. I guess it is good in the sense that we just have to focus on answering real questions and providing valuable information and not trying too hard to rank high by filling up our content with tricks & keywords. Ok. Can work with that. Thank you Lily for trying to get some real answers for us all. ;-)

[warriorhelp]

The best video on the topic "Is more content better?" that I have seen to date and more importantly "Lily Ray" does an excellent job of asking key questions that are often asked in SEO forums. "Martin Splitt" is direct and to the point and seems very comfortable answering Lily's questions. Bravo!

[ethanlazuk]

Great discussion and topic. Love to hear from Lily. So much knowledge and experience. 💛

[nevinkuser]

These are all the questions that have been keeping me awake at night.

[Jornes]

You've cleared my confusion. Great sharing!

[pramodkumargiri]

Best information about google search it's most valuable for google user, lily roy has best experience to inspire the people.

[WarMonkeyPlays]

Great video and great guest, but...can't wait for the next episode with BSchwartz!

[calvinwest]

"Try to understand what is it that the user needs". So every time I search for a recipe, what I really need, according to the top search results, is to read about the chef's grandma's childhood. Gotcha.

[veinrider]

It's always helpful to hear Lily Ray's conversations.

[chriskellyseo]

Brilliant questions from Lily, maybe the best I’ve seen in all the seo mythbuster series. definitely feels like there was more questions before it ended... Part 2?

[ItamarBlauer]

Thanks for clarifying Martin - creating content just for the sake of it is the WRONG approach! Awesome to see Lily featured in this episode 🙌🏼

[haroldcrow]

Great video and piece of information! Martin and Lily you are awesome!

[faviquiz]

I love the line: If other people are doing the same that doesn't means they are doing it right !! wow

[dmy_tro]

Surprisingly very useful episode! Thank you very much!

[livingbreed]

Great video. Google serves up pages. If those pages are alone in a book of otherwise disrelated pages, no bueno. Enough pages relevant to a subject is important. A “pillar post” or whatever term you give it, surrounded by supportive ontopic subpages is important. 1 article doesn’t make an authority. And an authoritative, expert, and trustworthy person/site in any industry is prolific. How long is a book? How many chapters does it have? How many books are there on any given subject?

[gutreality]

Very informative and practical video to watch and learn from 👍👍

[SEOVideoShow]

Can 50-100 word count article really rank higher than pages that average 2000 words on the 1st page of Google? Hmmm 🤔Great episode Martin & Lily!

[edwinlau]

First 15seconds has perfectly answered my question. Thank you :)

[DigitalSargeant]

haha don't be the school kid, ' furthermore' . GREAT episode!