What it Takes to Succeed with Product Marketing Today

From early-stage start-ups to large enterprises, B2B tech companies are currently investing heavily in product marketing, whether that’s hiring their first person or building a whole team.

But many of those businesses – and the candidates they’re hiring – are still unsure how to get product marketing right, especially in such a fast-moving, competitive tech landscape.

In this video, Ashruti Singh, Director of Product Marketing at SAP, shares some valuable advice and guidance to help you succeed with product marketing today.

They cover;

- Why product marketing is exploding right now
- How the responsibilities of product marketers is evolving
- What product marketing can bring to a company that doesn't already have it
- What's important to product marketing job seekers
- What the 'red flags' are for product marketing job seekers
- What jobs people could transition into product marketing more easily from
- Interview tips for product marketers
- How product marketers should position their contribution in interviews

And so much more...

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