People manage risk: Understanding risk attitude

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People adopt different attitudes when they face situations that are risky and important, based on their perception of uncertainty. This influences their risk-taking behaviour and decision-making. David Hillson (The Risk Doctor) reveals to Dr Andrew Delo why this matters and how it can be managed.
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6 A's of Risk Attitude (facing an uncertain situation)
Awareness and Appreciation - what is my attitude about the situation? why am I feeling like this? where is it coming from? is it rational, subconscious, emotional state?
Assessment - is my initial risk attitude ok or not?
Accept - go with it
Assert and Action - possible change is needed

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Influence types:

Type 1: Conscious - rational assessment, logical approach

Type 2: Sub-conscious -
           (a) heuristics, mental shortcuts e.g. group think
           (b) cognitive biases e.g. familiarity

Type 3: Affective - emotions, feelings

globalnook
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Risk attitude spectrum:

Risk averse    -    Risk neutral    -    Risk tolerant     -    Risk seeking

globalnook
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