Unlocking Dealership Success: Data-Based Proven Strategies Brad Paschal on Wrench Turners Podcast

The innovation that happens post-crisis, is vital to the progress of our industry.

This week on Wrench Turners Podcast,
Market President at Dynatron Software, Inc.
Brad Paschal

Brad Paschal is a lifelong learner and key "giver of documents" as Dynatron. Brad shares his unique insights on the automotive industry, emphasizing the importance of problem-solving and innovative thinking in dealership management. Brad provides actionable advice for improving dealership efficiency and customer satisfaction, from leveraging big data to enhancing dealership operations to his impactful role during crises like the CDK cyber issue—a must-listen for professionals eager to push the boundaries of traditional dealership management.

Chapters
00:00 Introduction to Host and Guest
05:05 Discussion on Cybersecurityy
10:08 Brad Paschal’s Journey
15:57 Leveraging Data
21:30 Significance of Relationships
26:14 Importance of Creativity
31:08 Impact of Mentorship and Innovation
36:25 Cross-training Staff
41:43 The Role of Technology
47:17 EVs and New Technologies
52:12 Brad's Transition
57:35 Utilizing Innovative Marketing Tactics
1:03:56 Finding Fulfillment

Let’s get into it.

J.
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1999 Suzuki SV650S
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