Why Millenials Don't Buy Harley Davidson Motorcycles

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[CharlesMuccia]

Harley is doing a fantastic job of pricing itself out of existence.

[mainernorth]

Im not a millennial, as I'm 51, but I was looking for a new bike and decided to look at the Harleys. I found one that I liked and asked a salesman about it. He shot a smart comment at me about the high price and noted that he's not going to waste his time with someone that can't afford it. That right there killed any chance of me ever buying a Harley ever. I ended up getting a BMW M1000RR and I couldn't be more happy. If Harley wants to sell, they might want to clean up the sales staff just a little.

[davincho]

Motorcycles used to be the cheap trills, now they are a luxury item and a status statement 😢

[dannysdailys]

The problem with Harley Davidson is they used to be a motorcycle company who also made T-shirts. Today, they're a T-shirt company that also makes motorcycles. R.I.P.

[max.fleming]

Harley has fallen into the same catch 22 trap as Levi's. The fewer they sell the more they have to charge. The more they charge the fewer they sell. I walked into a clothing shop the other day and was utterly shocked to see an £120 price tag on a pair of Levi's 501 jeans. I walked a few doors down into another shop and paid £20 for a nearly identical, just as good quality, jeans without the brand logo. Vanity is a very expensive mistress!!!.

[TheGratMilenko]

I'm a millennial (40) and I considered a Harley. I really liked the road king. My dad always wanted a Harley. My uncle, his brother, road Harleys. So there would be something about carrying on that tradition that appeals to me. At the end of the day, I couldn't justify it. The dealerships all felt like used car lots with ridiculously inflated prices. The BMW 1250 GS had so much more to offer for a similar price and with my BMW dealership, what you see is what you get. No BS Market adjustments, markup, assembly fees, etc. The price online is what I paid. Even aside from the price, the Harley just couldn't compete. My 1250 GS adventure has heated grips, electronically adjustable suspension, Cruise control, traction control, Customizable ride modes, TFT with Bluetooth connectivity, an 8 gallon tank, tons of top end power, and on and on. The Harleys selling point was basically "come on. It's a Harley."

[cocchiam]

Living in Italy, I see many beautiful motorcycles, including a lot of Harleys. The point is that Harleys are not only expensive but also not practical. Riding a 350 kg beast through mountain passes isn’t satisfying, and maneuvering a bike as wide as a small car through traffic on the way to work is inconvenient. Then, I look at Triumphs and understand that when a brand wants to evolve while staying true to its heritage, it finds a way.

[themuddywolf]

Millenial here. When I started college in 2011, I had a Kawvasaki Vulcan 800. O loved it. Harley guys at meets called it a "rice burner" and told me to get a real man's bike. When I got old enough and had a bigger checking account, I decided not to be a part of that world and get a triumph rocket. Harley and their culture created this whole issue. Now they gotta lay on it

[andresbolanos]

As a young Gen X'er I'm considerably worse off than my boomer parents, so I can only imagine how bad it is for Millennials. I started riding bikes *because* I wanted a Harley. Not anymore. I can't relate to the brand, the style, and definitely not the price. As a consequence, I drifted away from cruisers and now I'd rather have a Japanese naked, and my aspirational bike is now a sport touring. Hell, at this point, for the price of a Harley I can buy two of them.

[xlmon]

The only bikers that do not " nod" at me when I'm on my bike are HD riders and those that have just started riding in their middle age, I've been riding 44years since I was 16.

[User]

If I’m buying a motorcycle, it should do what they’re supposed to do. Go, stop, and corner spectacularly. Bonus points for keeping its fluids inside.

[runfromnuke]

Older millennial, and I can admire the fine craftsmanship of Harley Davidsons. However, I can also admire the fine craftsmanship of Rembrandt in a museum either for free or at a very low charge.

[tiufb]

I’m a baby boomer and have owned nearly 30 bikes, mostly Triumphs and Ducatis. I’ve never found a Harley I was interested in owning, and don’t expect that to change. The old adage about yesterday’s technology at tomorrow’s prices always rang true with me.

[jberry]

Millennial here - during the summer of 2020 I was 34 and spending my time at home researching toys to treat myself too when the world to returned to a bit of normalcy. I grew up on the back of my dad's 81 Low Rider and I have been on Moto Guzzis for 20 years. I was all ready to go lay myoney down on a new Bronx and then at the end of that summer Harley gave it the ax and told me they didn't want me as a customer. I went with a new 2020 Triumph Speed Twin in the spring of 21 and never looked back.

[GG_i]

Its been awhile since I looked into bikes but I'm happy to see that the strategy of selling yesterday's technology at tomorrows prices is alive and well at this company

[markchapmon]

My wife and I went to our nearest Harley Davidson dealer to buy a new 883 Sportster about 10 years ago. What we found was a nice selection of motorcycles that all had price tags showing at least $2k over factory retail and most had a few chrome accessory items that drove the prices up even higher. They had a 5 year old 883 Sportster in the used bikes that I liked too, but it was priced at exactly the MSRP of a new 883 Sportster. When I spoke to a salesman, he immediately let me know that all prices were firm, take it or leave it. We left on the same Kawasaki Ninja we came in on and never wasted our time our theirs after that.

[eyeballs]

You nailed it with this video. Overweight, overpriced, dealer attitude and rider culture will keep me away from Harley even though I could afford one. Many Japanese and European brands to consider instead.

[blackbuttecruizr]

You summed up why I still haven't purchased a Harley after over 40 years on 2 wheels... Price and attitude. Twice in the last 2 years I have been only a signature away from buying an HD, only to walk away because the value just wasn't there in my opinion.

[arcthefallen]

Personally, I ride because I love the feeling of being one with my machine and flying free down the road. I don't ride to look cool. Harley feels like more of a fashion statement than a passion for riding.

[hernandocortez]

Motorcyclists should have a lot in common, including a love of all things mechanical. It used to irritate me that Harley riders would never return a friendly wave from a sport bike rider. At first I thought it was snobbery, but eventually concluded they're just embarrassed to be seen on an overweight, poor-handling bike with a 1950s-era engine.