The best way to market your online course in 2021 (THIS ACTUALLY WORKS)

What's the best way to market your online course? Facebook? YouTube? Twitter? Nope. In 2021 email marketing is still the best marketing channel available. But how do you get people on your list and use email as an effective marketing tool?

We've got you covered. We'll show you exactly how to use email marketing to market your online course and get people buying, without having to spend a penny on ads.

#onlinecourse #emailmarketing #marketmyonlinecourse

TIMESTAMPS:
The best way to market your online course in 2021 - 00:00
Step 1: Create a lead magnet - 01:26
* How to use the digital download generator - 02:32
* How to get your lead magnet in front of people - 03:23

Step 2: Make an automated email sequence - 05:00
* How to make a drip campaign in Podia - 07:06

Step 3: Start pre-selling your course today - 08:07
* How to set up pre-selling in Podia - 08:20

SUMMARY
Step 1: Create a lead magnet
-Make it compelling: Offer an immediate solution to a small problem.
-Make it contextual: Make it relevant to the content in your course.
-Make it clear: It needs to be easy to find. Link it everywhere.
-Get it in front of people
-Content marketing
-Guest host or podcast
-Host a giveaway

Step 2: Make an automated email sequence
-Email 1: Introduce and engage
-Email 2: Share key insights
-Email 3: Reveal your solution
-Email 4: Overcome objections
-Email 5: The final pitch

Step 3: Start pre-selling your course today

RESOURCES

[PodiaTV]

Have you started an email list yet? What are some strategies you've used to grow your list?

[oleksandrabulakh]

Thank you! You are literally the first video on YouTube I commented in the past 5 years! That is super useful!

[jerrisneedle]

finally somebody not giving a million testimonials and just focused on the process. Thank you.

[ValesuTela]

This content is so valuable it feels like I'm taking a marketing course! Thank you!!!

[jerrydecouto]

you don't know how many videos I've watched that made me so discouraged with 50 hoops to jump thru...KISS..keep it simple and still have a plan in place..you are a God send to me..thk u so much

[rapidresultcreators]

Love that you suggest focusing on developing an email list! It’s easy to get distracted with all the marketing options out there.

What kind of courses is everyone marketing?

I just completed a course, Speed Reading for Entrepreneurs. How to find the key insights in books quicker.

[maria.kaunismaki]

I think Ive never commented on YouTube before. But this was AWESOME! Thank you so much!!!

[mrspleats]

Thanks Ben you make learning so easy and one feels like you really care. This is great I really appreciate it and it doesn't hurt that you are so cute. Great job.

[allysonyoung]

I intend to be your customer. Not being good at social media ( and nor interested) I can see you really offer something that is necessary but I do not want to deal with. Thank you.

[youngmaryworld]

My guy! So valuable I had to pause to take some notes for my game plan! Thank you 🙏🏽

[amitrana]

Volume in the video was low,
Value is gigantic!!!!
Thank you

[vaishaks]

This seemed more like a sales funnel to me.. I liked the inputs. It's really valuable.

[pastorrandy]

What do you think of an online quiz as a lead magnet to build your email list? What would be the most effective
way to use a quiz to build your list?

[katrinaruthministries]

Love the content on marketing an online course!

[julianweischenberg]

If I have a YouTube channel aren't the videos already lead magnets? And can I then guide people directly to the landing page with the purchasing option instead of publishing another free video?

[helencarson]

Loved you video . Could you give us examples of say, how creators like myself, a florist, make videos as it’s not just talking to camera. I’m demonstrating flower arranging . How do you get different angles, close ups when you are doing it yourself. I know this isn’t about the email video but it was on my mind!!!

[TheMoneyResolution]

Great tips. Useful info as I’m just getting started. Thanks for the video. Love the editing! 👍

[EthelynSchaefferHealer]

At 6.25 minutes he shares the 5 Steps to an Email Sequence. Nice...

[solid.salesmen]

very straight forward, you knew all the objections I had, interesting that you practice what you preach haha

[HolisticMenopauseWellness]

Just came across this video. Thank you it’s really helpful and I’ll be watching it again to take notes!