How to calculate the ROAS of a subscription app's UA from iTunes data(with spreadsheet walkthrough)

In this video, we show you how to calculate the ROAS of your subscription app’s user acquisition activity using just App Store Connect data.

Your analytics tools or MMPs might not record the most accurate data - and heck you might not even have these SAAS tools.

Yet you do want to understand how to break out metrics for your new users vs. returning users - and thereby calculate the return on your ad spend.

In this video, I take you through a walkthrough to demonstrate exactly how to calculate your ROAS for blended metrics using just App Store Connect data.

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[robertoattolico]

Hi, quick question. When it comes to net revenue from new users, you're adding net revenue from new users with net revenue from renewals. What's the rationale? Why do you consider yearly renewals as part of the revenue generated by new users?