Can We REALLY Call These Brands 'LUXURY'?

COACH - SALE

RALPH LAUREN - SALE

MICHAEL KORS - SALE

Hello friends! This is my take on whether these brands are true luxury or not, thank you to Natia who requested this video! My verdict: Yes I think they are in the 'luxury' category, but obviously below the likes of Chanel and Dior etc.

I also think that we should all buy what we love. I own a few Kate Spade and Coach bags and I highly recommend them! xx

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[yothiga]

This is a really interesting topic. A couple years ago there was a drama on TikTok in Singapore where a girl excitedly showed her first luxury bag from the brand called “Charl & Keith”. People spammed her clip saying it’s not a luxury brand (edit: apparently cheaper than Coach). She responded by saying it’s the best her father can get for her with his minimum-wage job and they are very proud of it. It’s her “luxury”. The brand describes itself as a luxury brand on their website so she got a ton of support after it went viral.

[fashionablelena]

Luxury is more than just pricing. Most of the population consider these brands (Kate Spade, Michael Kors, Coach) to be luxury because, let’s face it, spending $500+ for a handbag is expensive and a splurge. Customer service also plays a part as well. I own everything from Chanel to cheapie Amazon bags. The best customer service I’ve ever gotten was at Coach and Tory Burch.

[sashugh]

I’ve got into Coach recently. Their leather quality is insanely good for their prices. I’m embarrassed to admit I bought (both new and pre-loved) 4 Coach bags in the last 2 months, but I think I now have bags for every occasion and it was <£1k in total!

[snowglass]

I think the conceit that many of these brands have sold people, is the idea that luxury can only be luxury if it is expensive. It's why so-called luxury brands can continue to raise their prices by thousands of dollars and still get people to buy their items. And as we have seen with many of those same brands over the years, luxury prices are no longer assuring you of luxury quality goods. Coach, for example, is a fantastic brand with great quality. But they, I think, understand that you can produce and sell quality items without needing to charge people their annual salary to buy a bag. So they don't. They simply sell a quality item for a reasonable price. And as a result their items are flying out of the stores. I've yet to hear about Coach destroying old stock, which is something I hear the luxury brands doing quite often.

[pjeames]

Just because bags are SUPER EXPENSIVE does that mean they’re luxury 🤔

[Natalia]

It’s also about the origin. French brands are always considered the most luxurious, and then come Italian Brands, maybe after British brands… American brands are harder to reach a luxury status.

[siobhandeguerin]

I personally am a Coach girl from way back. I never really understood all of the hype with Michael Kors. I was never impressed but that’s just me. I also love Kate Spade.

[Popcorn]

My mom passed away five years ago and she LOVED everything Ralph Lauren. It made me so happy to hear you say your mom also loves Ralph Lauren. 💕

[Tqtvjustice]

I think asking a rich person this question is ridiculous. Ask a woman that shops from Walmart if Michael Kors is luxury. Of course it is. Ask a woman that cares about quality and coach will be luxury. Rich people don’t understand from normal peoples point of view. Luxury is anything different from the norm for the individual and it comes in many levels.

[marissawilson]

I really enjoy Coach and Kate Spade. I have a couple of Kate Spade bags and I love them!

[Himmiefan]

Coach and Kate Spade are definitely mid-tier, and that's exactly what I want. I want a well-made, tasteful, functional bag that's not covered in logos, so I lean towards Coach and Kate Spade, although, in the last few years, KS has been a bit "young" for me. I definitely prefer KS bags from the early 2000s when the brand was newer and more special. That's when Kate Spade herself was involved. Right now, I'm working on getting the nerve up to pull the trigger on a gorgeous Coach Rae tote and have discovered Louis Vuitton's Neverfull totes, which I'm stalking on ebay (solid leather, no logo at all). Just discovered Mulberry and like what I see!

[susanfabcheung]

Totally agree with you Sophie ! I’ve stopped buying high end luxury because of the crazy pricing. Love Kate Spade, Marc Jacobs, Tory Burch, Coach and Kenzo. They are contemporary, chic, fashionable and no need to break the bank !

[thebetternewton]

My Coach Ruby Satchel 25 has better construction than the LV Speedy bags I've seen and it's real leather and not canvas. Also, Coach Rogue 25 and Coach Ruby Satchel are some of my best purchases. I'm a Coach girl through and through. Ill never spend over $1000 for a bag so these are luxury to me.

[kirshannmarcus]

Hi Sophie! I just had a luxury marketing class and the reason Coach remains affordable is because it’s founder’s mission statement was to give people access to high quality goods at affordable prices. I will say that it’s prices have definitely gone up and a card holder that used to be SGD85 is now SGD125 and some bags are more than SGD1000 now!

[haute]

I think the issue is that luxury has become synonymous with perceived exclusivity. Great video as always, Sophie!

[aliciat]

I always say Coach said they WILL NOT be left behind! They fell off for a second but there comeback was the strongest ever!! The quality + price can’t be beat! I still have my very 1st Coach bag I got from Macy’s and it’s still gorgeous! I say they are def up there with the norm “luxury”. I mean The Rogue bag itself! Sheeeshhhh!!!

[shannonpeterson]

I have to say, that coach has consistently produced bags that I think, are just as high quality as luxury brands. I have a thirty year old coach in my collection right now, that is still in rotation. I tend to impulse purchase contemporary bags for occasional use, Kate spade and Michael Kors seem to be trendy and cute. Not bags I’ll keep for thirty years.

[freyaalice]

I have a polene, a coach and an Aspinal bag and the Aspinall is by far the best quality (the other two are also fantastic). I see luxury as a quality thing not a price thing.

[gihanzohdy]

Tory Burch is a wonderful brand that goes a little unsung and deserves more praise. My favourite of all high end brands is Yves Saint Laurent and Versace, I love the founder's aesthetic and even a lot of this brand's contemporary clothes and bags. His store on Sloane Street has some wonderful sales associates.

[PedroMedina-vp]

It's a luxury to be alive and be able to afford these things so yes. Coach is luxury