Cold Email & LinkedIn Marketing - Best LinkedIn & Cold Email Outreach Strategy for Lead Generation

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When I first started sales, one of my main jobs was scheduling appointments with dream customers.

The problem was that these people usually had no idea who I was or why they should take time out of their day to meet with me.

So I asked around the office to figure out what other people were doing…

But to my surprise, everyone kept giving me vague answers like, “Just send them an email.”

I understood that from a high-level perspective, but WHAT was I suppose to write in the cold email.

And what do I need to do to get RESULTS??

What I did next went on Google and learned how to send a cold email and LinkedIn messages.

After a few weeks of trial and error, I finally learned how to blow up my calendar with meetings.

Step 1) Identifying Your Ideal Customer Profile (ICP) - You must know who you're selling to and why they should buy. You must be as specific as possible when it comes to B2B sales. Understand their pains, problems, and challenges and match those pains with your solutions. Your cold email or LinkedIn message must address a burning pain and tease a solution if you want to increase your response rate.

Step 2) Your What - What product or service will you be offering. Think about what your CORE offer is. You need to be specific as possible, and you do not want to provide every time of service or product you have available to sell. Ask yourself, what is your product or service, what does it do, how does it work, and what problems does it solve.

Step 3) Finding Your Why - You must find a reason for WHY someone should respond to you NOW. Are they experiencing a burning pain that needs to be solved with your solution immediately?

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

CONNECT WITH PATRICK DANG

🔔 Be sure to SUBSCRIBE to Patrick's YouTube Channel

#patrickdang #coldemail #linkedin

[BSNsilviu]

1 Have one specific use cases
2 Who
3 Why now
4 What value you provide

[HomeopathyWithDrPushpam]

Instead of big lectures, if you have shared your screen and shown what and how to do would have done great help

[AshleeJewel]

Dude. You're a master. I don't even work for Mattel and I wanna hire the imaginary app company you just pitched lol Thank you!

[gsjmediaco]

I don't usually comment on videos, but on this.
I have to say that the quality of your video is so amazing, I would like to learn from you.
Also, I usually watch videos at 1.5x, but your video quality is worth time.

[danahalmo]

This is such a value-packed video! Even better than paid courses I enrolled in. Thank you so much, Patrick!

[katiematters]

Emerging from the feasting my eyes over these youtube videos more over its stunning amount of helpful tutorials about influencer reach, I was incetivisied to create my very own yt "Content Focused" you're amazing...

[usmanashraf]

Really nice video. I am going to apply your words. Thanks.

[c.richardabbate]

Super rich 10 min vid you put together here. Really well done - thank you!

[searchbug]

Cold email is still alive and one of the best practices when done right. Just always make sure that the prospect receives your messages. Until now, there are still those who buy leads, and it's saddening that most of the leads are really bad. That can be avoided if you build your own leads.

[anujshakya]

Dude, you're making awesome video. Just by watching your videos, I 've learnt so many new things on sales and email marketing.
Thanks Man.

[joaomestre]

This was one of your best videos. Thanks!

[szumski]

Great video! Really helpful and gave me a few ideas on what to focus. I've been struggling to book appointments and I'm trying to figure out what is it that I do wrong. So any other suggestions would be more than helpful :)

[AV-qoxf]

Thank you for such great content. I know choosing good wording for your email subject is something other people would regard simple but for some like me, getting the right subject line wording that captures attention of the receiver might be a bit daunting. If possible, can you show me ways I could use to improve on this. I don't think you need to make a video about it😉 you can just reply here. Thank you in advance.

[sodaglobalmarketing]

Thanks for information about how to communicate with one VIP potential customer. In this formula, it seems for sending email one by one, not cold email in bulk, since every customer has different situation.Whether you have any suggestion for bulk cold email strategy?

[brokerageman]

• Patrick, magnífico video • Muchas gracias • Se ve eres un experto y con enormes conocimientos • Obvio, puse like y me suscribí • Saludos desde Ciudad de México •

[pbase]

A few things missing from this that I'm hoping for a bit of clarity on. Can any regular Linkedin member cold email any other member, or is some kind of special account needed? And are we talking about researching each prospect and sending an email particularly about them, or creating an email template that goes out to everyone you reach out to?

[jsmma]

What a valuable video! You nailed it with the "Star, story, solution" scipt as your intro

[tajnehal]

Thanks for sharing these strategies, Patrick! Definitely saving this for future reference 💯

[bingwang]

I am preparing a case study for a sales position. This video is so helpful!!!

[reenakaren]

Wow Patrick, your content is gold ⭐
I subscribed you yesterday.
After all day work . I took time just to watch your video of linkedin.
Do you have course or kind of mentorship???