All About Portfolio Bid Strategies in Google Ads by Guided PPC

All About Portfolio Bid Strategies in Google Ads by Guided PPC

Welcome to our latest deep dive into the world of Google Ads bid strategies! In this video, we're diving into the fascinating realm of portfolio bid strategies, shedding light on what they are, how they differ from conventional bid strategies, and why they are essential for maximizing your campaign's success.

At the forefront of bid strategy evolution are smart bid strategies, focusing on maximizing conversions and conversion value. But here's the catch: while these strategies aim for impressive ROAS or CPA targets, they often overlook crucial metrics like average CPC, leading to unexpected spikes in costs.

That's where portfolio bid strategies come in to save the day! By setting bid caps, you regain control over your bidding process, ensuring that Google's algorithms work within your specified limits, preventing runaway CPCs and optimizing your ROI.

In this tutorial, we'll walk you through the steps of implementing a portfolio bid strategy, from setting your desired ROAS target to capping your bids at a manageable level. Plus, we'll debunk common misconceptions and show you how to navigate Google's interface to unleash the full potential of this powerful tool.

Remember, it's not just about using bid strategies; it's about mastering them. Watch, learn, and empower your campaigns for unparalleled success!

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[emirkhan]

this is very helpful. Thank you. Please keep making Advance Google ads video.

[Prego-Choi]

Omg I really needed this! It was a concept that I was always unsure about.. Thank you so much!! Learning everyday :))

[khushbooali]

I have a doubt can we use portfolio strategy with shared budgets only?
Like if we say shared budget, on that budget, each campaign is shared the budget.
For example, we have some budget for a month, then that budget is also shared by the campaign.
Please help me

[umairmaqbool]

Hi santosh you talk about in one of your video is that how we can show our ads with a different headline and keywords in shopping ads. can you talk more about it in detail? thanks

[thesupunc]

Portfolio bid strategies are not available for pMax campaigns right?

[rajdeepdey]

I have suggest this to our agency but they told me campaign performance will down..😢