Want to Boost Sales? Use the 3-Option Pricing Trick!

Here's how to close more deals with the 3PO Framework. When prospects ask for pricing, give them three choices: a high-end premium, a low-end patsy, and a preferred middle option. This helps guide clients towards the ideal decision while leaving room for premium buyers to choose the higher-priced offer.

If you need help, here's how to unlock our B2B 'Client Acquisition' Toolkit,