MAR101 - CH6 - Segmentation, Targeting, & Positioning

This lecture covers segmentation, market targeting/target market, competitive advantage, value proposition, positioning and differentiation.

This is a lecture that my college students listen too, but I publish for all students who are studying marketing. I am not a professional video production person or actor, just a really good instructor. So, no fancy graphic or dancing animated characters and yes, I am sure I messed up a few words. But if you are in an on-line class that expect you to just read a textbook, this will help. Check out the entire course of lectures.

Please ignore Lecture Codes - those are only for my current students to provide they did listen to the lecture. And yes, there are ads, you know what little money we make, but I spread them far apart.

[KristiStevenson-xo]

Great lesson and love your comment that students taking online classes that are expected to just read a textbook, this will help. I'm an auditory learner so your lectures help me grasp the content. Thank you!!!

[apricotbranding]

This is one of the best videos on positioning i have seen on youtube. Most of the videos out there are vague, fluffy and inaccurate

[claricemandangu]

I thoroughly enjoyed this, listening from Zimbabwe! Thank you very much.

[TheoryTube-uk]

According to Philip Kotler, market segmentation is defined as "the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes."

[wgcljoh]

i really enjoyed this!!!! listening from UITM REMBAU MALAYSIA yo

[NRAWAN-vrgn]

Really appreciated work, it helps to understand whole topic, Thank you very much.

[vucanh]

I truly enjoyed your lecture. Thank you for this informative sharing. Watching from Vietnam.

[cake]

This is helping me a lot considering my professor just decided to not explain this topic at all

[MonuAnanya]

I have recently started watching your videos, and enjoyed it thoroughly. But why I cant I find you anywhere, Linkedin, Twitter, cant find your profile.
The reason I was looking was, I wanted to connect professionally, as I am running a marketing agency, and wanted to make sure your cashing the goldmine of knowledge, that you poses.

[sadrose]

Hi. Thanks for this informative video. Is market strategy the same as marketing strategy?

[ethanuriston]

Is the older the site better for seo than new one?

[ErfanExplains]

would you please tell source that you use?

[calmingarts]

How & why can businesses provide value for their customers?

[YouTubeOrganicMarketing]

I wonder if internet marketers have found this lesson

[joyceportillo]

Permission to share your video lesson regarding Segmentation, Targeting and Positioning.

[adriantosuhardi]

Dompala jeka. Talania' bhs indonesia na sasala