Franchise Marketing Strategies - Tips for Marketing a Chain or Franchise Operation

1:27 - What makes franchise marketing unique
3:14 - A digital future
3:38 - Keep a local approach
3:54 - SEO marketing
6:07 - Social media marketing
6:59 - Paid advertising options
7:33 - Other franchise marketing opportunities
9:11 - Assess and analyze all campaigns
9:29 - Franchise strategies best practices
10:09 - Franchise POS options

Franchise marketing strategies are particularly troublesome for franchisors. They need to market both toward their customers as well as their franchisees.

Plus, franchisors need to manage and assist with the marketing strategies for each of their existing franchisees.

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[dailpalmes]

Interesting. Should be more informative if the Abbreviations and Acronyms used were also explained for fellow franchising aspirants.