A Warning On the Future of Music: with Author Ted Gioia | Podcast #1

Ted Gioia is an American music critic and historian. He is author of eleven books, including Music: A Subversive History, The Jazz Standards: A Guide to the Repertoire, The History of Jazz and Delta Blues. He is also a jazz musician and one of the founders of Stanford University's jazz studies program.
Episode links:
Ted's Twitter: @tedgioia
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[svengordonwilliams]

the audience is smart... and underestimated... Joni Mitchell did a radio interview on the CBC in Canada quite a few years ago and I never forgot what she said:
"Everybody knows the music business is run by crooks. At least in the old days, the crooks liked music"...
What a memorable quote.

[stephenusery]

I interviewed Ted a few years ago for his book about the Delta blues. Beyond being intelligent and talented, he was the most well-spoken author whom I've ever interviewed.

[TruePointers]

You know what's great about this interview? Rick didn't interrupt Ted like so many other interviewers do. Only short affirmations that he's listening, and following what Ted is saying.

It's like the 10+ minute song of interviews.

[ElectricJelly]

I like Frank Zappas take on making music; "Theres a certain kind of person who likes my music, and I make it for them" (paraphrasing). Effectively, make what you want to make and you'll manifest an audience who appreciates it.

[CineMilledUSA]

What an amazing conversation. I would love a part 2 to this! Who is with me?!

[thecoldmage_]

This video is the most intellectually stimulating and informative hour of content I've watched in goodness knows how long. I have never heard these topics related to music framed in such a brilliant and well communicated manner. Anyone with any level of influence in the industry needs to hear what Ted is saying and really pay attention to it.

[Guitargate]

LOVE that you're doing a podcast Rick! Extra points for using your speaker cabs as legs for the table :)

[maildebausaldo]

How come nobody talks about the elephant in the room?: ABUNDANCE OF CHOICE. The problem are not the capitalist pigs at Spotify or a misalignment in the interests of the music supply chain. The problem is that, before, we used to have to put a lot of effort to listen to a single song let alone a full album or explore a genre. Now everything is a click of our fingers away. We could spend the rest of our living minutes listening to new music by paying a 10 bucks subscription and not even getting up from our chair. It's sooo easy to get music that we don't even bother to appreciate it because as humans we tend to appreciate way more what's way more difficult to get. This is why we climb mountains useless as that might seem to the universe. We don't need Spotify to disappear or vinyl to comeback. We need to pick and choose how are we gonna use our listening time without being easily distracted by an abundance of choice. It's not Spotify o Universal...it's us!

[PeteOliva]

"I've studied this..."
"I've looked into this..."

The number of times Ted started a point saying this was incredibly refreshing. What an insightful and intellectual conversation. Actual INFORMED thoughts on display here. What a rarity in this world we live in. Thank you for having this talk, guys. Ted, I'm a fan now. And Rick, you're a gift .

[electricbonfire]

The big take away from this excellent interview is Rick and Ted should start a record label! You could crowd fund the start up cost from this community. Bach Records

[Cynsham]

This is the single most erudite, intellectually stimulating, and frankly the absolute best podcast I’ve ever seen or listened to in my whole life. I cannot praise this sort of dialogue enough.

[BeautyAnarchist]

I mean, I would suggest providing music education to everyone rather than picking 25 students who have the privilege to attend top music schools. Because sometimes the most talented people are the most disadvantaged people in society, and you have to give them the means to shine. What about people from any minority that don't have the means to invest in music education? But have untapped potential that is out of this world? What do you make of that? I feel like we've democratized the distribution of music, like everyone has access to music nowadays but not the ear to have profound conversations about music that could lead to musical innovation or musical invention. And we haven't democratized music education or music literacy, therefore people are not able to be critical of the musical culture around them because of the lack of knowledge that exists.

[duncaninglis]

Just when you might think that Rick Beato doesn't have anything left to pull out of his extremely deep pockets, he reaches a little further and pulls this out. A fascinating interview. You, sir, are for many of us the most important commentator on/professor of all things music. Thank you!

[kicksnarehats]

When they were discussing substack, I always felt like interrupting the to say: "There's a thing called Bandcamp". It is basically substack for musicians, right down to the 10% percent fee on sales. Regardless, awesome and fascinating conversation!

[houseoflatin]

when he said, an environment that doesn't allow creators to take chances, that really sums it up. and ultimately that ends creating a corrupt culture, art taking the second seat. great interview

[damianmalikmusic]

Please have him back on as a guest and talk about more stuff. This is probably my favorite video on the channel now.

[jeffrey.a.hanson]

The concept of, “If it’s interesting to me, it’ll be interesting to you.” It’s so simple, yet psychologically profound.

[jamieearl]

“Art is how we decorate space, music is how we decorate time.” – Jean-Michel Basquiat

[douglesw]

I believe we lost an important "arm" of music when the merchandising was reduced to cassettes, CDs and then NOTHING. I am referring to the Album and not for the vinyl enclosed but for the wonderfullness of the album artwork, from simple headshots and group shots to the complexity of SPLHCB and graphics that offered your individual interpretation. The hours getting lost in those images, WHILE the music PLAYED were priceless.

[DieNarbe]

Dear Rick, I'm a Musician from Germany. This is one of the most interesting Videos I've ever watched and listened to on YouTube in 20 years. Thank you so much, more of this! Great content on your Channel overall, may you get more great Guests and Topics onto your Channel in the Future . Love, Timmy