A Creative Solution for a Highly Unique Event with Sir Richard Branson

UQ Business School embarked on a campaign to deepen engagement with business professionals and reinforce their position as a thought leader. The pinnacle of this campaign was an event called "NEXT? The Future of Business Q&A" which proudly featured Sir Richard Branson.

Watch how LinkedIn enabled UQ Business School to very accurately target the business professional segment in an engaging and entertaining way with a custom solution that leveraged LinkedIn data to create a personalized member experience.