How to Become a Category of One

Wouldn't it be great to get known for something special? Not in any silly clickbait-y sort of way. But getting known for something special that is also close to your heart and meaningful for you. And provides value for others.

I'd like to introduce developing a "Category of One."

If you become a Category of One, you automatically create vital differentiation for yourself. And creating differentiation is one of the trickiest aspects of how you market yourself.

The idea is to find a niche that you can occupy and become the go-to person in that category. If you own that category, it's harder to compete with you.

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About Greg Monaco:

I help people tell magnetic stories so they can attract the work they love.

If you see yourself as a lone wolf, an independent thinker, a unique creator, I can relate. I’ve run my own businesses for the past 20 years. Entrepreneur, brand strategist, and writer, I help big thinkers go bigger.

As a Brand Coach, I am committed to helping people and companies tell indelible stories. I work with authors, entrepreneurs, executives, and artists to refine their voice, build their presence, and foster magnetism.

My online network, Fearless Brands, is helping people in their pursuit of getting paid to do the work they love. If we do the work we love, we can light up the world.

Previously, I was a Founding Partner of Monaco Lange, an independent global brand consultancy, and was a Senior Copywriter at Ogilvy helping tell stories for clients like Girl Scouts of the USA, American Express, AT&T Wireless, SAP, and IBM to name a few.

Instagram: @letsgomonaco