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How to Be Category of One | The Sigrun Show Podcast
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How to Be Category of One with Eleanor Beaton
I’m so excited to speak with this week’s guest on The Sigrun Show, Eleanor Beaton. Eleanor and I met in Ali Brown’s premier program over a year ago. She stood up and spoke so elegantly in front of everyone that I thought she looked and sounded like a queen, and I just had to invite her on my podcast.
What you will get out of this episode:
Eleanor’s background (8:05)
What opened Eleanor’s eyes and made her take the leap to start her business (10:23)
Hollow influence and stepping up when it really matters (14:20)
Leadership and the category of one (17:08)
Why people struggle to find their voice in a crisis (21:30)
How to be in a category of one (23:50)
What multi-passionate people should focus on (28:09)
How long it takes to be in a category of one (32:27)
The next normal for Eleanor (34:50)
Eleanor is a business coach helping women entrepreneurs unleash the power of their voices and be in a category of one. Her mission is to double the number of female entrepreneurs who scale past 7 figures in revenue, and she believes finding their voice is a huge part of that.
Eleanor has a background in communications, having advised politicians, CEOs and organisations on effective communication and helping them change public policy, influence political decisions or have a powerful voice in the boardroom.
During her work, she increasingly started to engage with women leaders and saw an opportunity and need to coach women. At the same time, Eleanor realised that she was hiding her own voice by acting behind the scenes as an advisor. Going online was the perfect opportunity to get her message out to the world, and so she founded her coaching business in 2014.
Today, we talk about leadership and why people struggle to find their voice. Eleanor shares how you can differentiate yourself from others and be in a category of one.
Don’t miss out on this episode to find out which steps you can take to become a true leader who stands out.
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Find me on Social Media:
I’m so excited to speak with this week’s guest on The Sigrun Show, Eleanor Beaton. Eleanor and I met in Ali Brown’s premier program over a year ago. She stood up and spoke so elegantly in front of everyone that I thought she looked and sounded like a queen, and I just had to invite her on my podcast.
What you will get out of this episode:
Eleanor’s background (8:05)
What opened Eleanor’s eyes and made her take the leap to start her business (10:23)
Hollow influence and stepping up when it really matters (14:20)
Leadership and the category of one (17:08)
Why people struggle to find their voice in a crisis (21:30)
How to be in a category of one (23:50)
What multi-passionate people should focus on (28:09)
How long it takes to be in a category of one (32:27)
The next normal for Eleanor (34:50)
Eleanor is a business coach helping women entrepreneurs unleash the power of their voices and be in a category of one. Her mission is to double the number of female entrepreneurs who scale past 7 figures in revenue, and she believes finding their voice is a huge part of that.
Eleanor has a background in communications, having advised politicians, CEOs and organisations on effective communication and helping them change public policy, influence political decisions or have a powerful voice in the boardroom.
During her work, she increasingly started to engage with women leaders and saw an opportunity and need to coach women. At the same time, Eleanor realised that she was hiding her own voice by acting behind the scenes as an advisor. Going online was the perfect opportunity to get her message out to the world, and so she founded her coaching business in 2014.
Today, we talk about leadership and why people struggle to find their voice. Eleanor shares how you can differentiate yourself from others and be in a category of one.
Don’t miss out on this episode to find out which steps you can take to become a true leader who stands out.
---------------------------------------------------------------------------------------------------
---------------------------------------------------------------------------------------------------
Find me on Social Media:
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