Maximising Your LinkedIn Company Page with the Featured Section

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LinkedIn expert, coach Michelle J. Raymond introduces the new 'Featured Section' feature for LinkedIn company pages. She walks through the feature, demonstrating how to set it up and manage its elements, including adding and removing posts.

Key moments in this episode -
00:00 Introduction to LinkedIn Company Pages
00:07 Exploring the Featured Section
00:29 How to Update the Featured Section
01:08 Behind the Scenes: Page Admin View
01:54 Adding and Managing Featured Posts
03:18 Visualizing the Featured Section from Member View
03:43 Strategic Considerations for Featured Posts
04:28 Testing Layouts: Two vs Three Featured Posts
05:12 Strategic Use of the Featured Section
05:55 Final Thoughts and Next Steps

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn.

#linkedin #companypage #linkedintraining

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Michelle, thanks! Updating a couple company pages and was scratching my head where this was hidden :) Was a bit disappointed there's not an option to feature a link like on our profile pages...

EamonnCottrell
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I think a maximum of 2 featured posts is a good idea. Certainly on my personal profile I have two posts in featured, and the two most recent newsletter posts (usually from different newsletters).

I do have a question though: How do Employee posts work on the Company page? As far as I can tell I am an employee (in a LinkedIn sense) of my own company and yet when I filter by that on the page it comes up with "No posts from employees."

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