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How To Grow Your Event With Facebook Ads (and Why You Should)
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Are you an endurance event director seeking to boost registrations and brand awareness? If so, then in this video we’ll break down how to effectively leverage online advertising to reach your target audience.
Led by Ryan Jenkins, founder of Qwantify Marketing and former Chief Marketing Officer at Vacation Races, this session will cover targeting the right audiences, crafting compelling ads, and maximizing ad spend to drive more participants to your races.
With over $10 million in ad spend managed across Facebook and Google, we’ve witnessed digital advertising’s evolution. We understand the challenges and opportunities in promoting endurance events, especially reaching the right audience efficiently. This webinar will explore why Facebook and Instagram ads are crucial for race directors in today’s competitive market. Gain actionable insights on targeting, budgeting, and creative strategies tailored to endurance events.
This event is for you if:
You’ve considered advertising on Facebook/Instagram but you’re not sure how to start
You’ve tried running ads but they didn’t seem to be cost effective
0:00 - 3:01 Introduction
3:01 Why Facebook Ads: Organic Content is Dead
4:32 Vacation Races and Facebook Ads
7:40 Successful Facebook Ad Strategy
16:06 Identifying Your Audience
20:00 What Ads Consist Of
20:39 Full Ad Manager Demo (REDO)
1:04:02 Demo: Setting Up a Campaign in Facebook
1:08:21 Principles of Creating Facebook Ads
1:12:01 Facebook Metrics & Cost Per Acquisition
1:14:06 The Facebook Ads "Learning" Phase
1:15:13 FAQ: What is the Facebook Pixel?
1:19:35 FAQ: Best Practices for Images and Videos
1:25:14 FAQ: Setting Your Daily Budget
1:27:08 FAQ: When to Run Your Ads
1:32:08 FAQ: Why Ads Get Stuck in the Learning Phase
1:33:40 FAQ: Reaching the Right Audience
1:36:39 FAQ: Picking Your Campaign Goal
1:38:12 FAQ: Setting a Partner Organization
1:39:43 FAQ: The Facebook Pixel with Multiple Events
1:41:52 FAQ: Retargeting through Facebook Ads
1:44:04 FAQ: Ads for International Audiences
1:44:32 FAQ: Recommended Buttons for Ads
1:45:27 Closing
Register your next race with RunSignup:
Use TicketSignup for your ticketed events:
Led by Ryan Jenkins, founder of Qwantify Marketing and former Chief Marketing Officer at Vacation Races, this session will cover targeting the right audiences, crafting compelling ads, and maximizing ad spend to drive more participants to your races.
With over $10 million in ad spend managed across Facebook and Google, we’ve witnessed digital advertising’s evolution. We understand the challenges and opportunities in promoting endurance events, especially reaching the right audience efficiently. This webinar will explore why Facebook and Instagram ads are crucial for race directors in today’s competitive market. Gain actionable insights on targeting, budgeting, and creative strategies tailored to endurance events.
This event is for you if:
You’ve considered advertising on Facebook/Instagram but you’re not sure how to start
You’ve tried running ads but they didn’t seem to be cost effective
0:00 - 3:01 Introduction
3:01 Why Facebook Ads: Organic Content is Dead
4:32 Vacation Races and Facebook Ads
7:40 Successful Facebook Ad Strategy
16:06 Identifying Your Audience
20:00 What Ads Consist Of
20:39 Full Ad Manager Demo (REDO)
1:04:02 Demo: Setting Up a Campaign in Facebook
1:08:21 Principles of Creating Facebook Ads
1:12:01 Facebook Metrics & Cost Per Acquisition
1:14:06 The Facebook Ads "Learning" Phase
1:15:13 FAQ: What is the Facebook Pixel?
1:19:35 FAQ: Best Practices for Images and Videos
1:25:14 FAQ: Setting Your Daily Budget
1:27:08 FAQ: When to Run Your Ads
1:32:08 FAQ: Why Ads Get Stuck in the Learning Phase
1:33:40 FAQ: Reaching the Right Audience
1:36:39 FAQ: Picking Your Campaign Goal
1:38:12 FAQ: Setting a Partner Organization
1:39:43 FAQ: The Facebook Pixel with Multiple Events
1:41:52 FAQ: Retargeting through Facebook Ads
1:44:04 FAQ: Ads for International Audiences
1:44:32 FAQ: Recommended Buttons for Ads
1:45:27 Closing
Register your next race with RunSignup:
Use TicketSignup for your ticketed events:
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