How to Create Facebook Events + 3 Tips to Promote Your Event

Facebook events are a strong way to increase awareness. Are you needing help scheduling events on the Facebook Events page? Today, we will be going over how to create Facebook events + how to promote them effectively.

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Facebook events are a dedicated space on Facebook that “let you organize and respond to gatherings in the real world with people on Facebook.”

As a business owner, you can create events for both in-person or online gatherings, and use Facebook events to drum up:

attendees,
engagement,
brand awareness,
maybe some new Facebook page likes or website visits,
and of course, RSVPs. 

So if your company throws events that you need more of your target audience to know about...

...watch till the end of this video because we're showing you how to create Facebook events and promote them effectively.  

Today, we're going to walk you through Facebook events from A to Z. Let's get started!

Video Outline
Intro (0:00)
Part 1 - What a Facebook Event Looks Like (1:10)
Part 2 - How to Create A Facebook Event + Best Practices (3:30)
Part 3 - 3 Tips To Promote Your Event (11:21)

Videos Mentioned

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[philltsingos]

finally you have what I have been looking for, easy to understand step by step instructions. thankyou.

[ausomm]

Who knows so appreciate those that take the time and really share what intellectual property can share in the Kingdom of our living God

[lottelanxe]

I'm so happy I came across your video. Your step-by-step was so clear and easy to follow. My candle workshop events are now up on Facebook thanks to you. Thank you so much.

[donnapowell]

Thank you so very much! I was really struggling with this and you showed me that way!

[klomax]

This video was GREAT, so very helpful and I learned a lot 👍🏾☺️👍🏾

[melissabeck]

Clear, concise, & on target. Your explanation actually included icons, etc., that I had on my screen. Very helpful. Thanks!

[palkopauer]

Great video, great education. Thank you!

[camillabrandao_ads]

Amazing video. How come you guys don't have more views? You are one of the best marketing youtube channels.

[GoldenDreamDistilling]

How far in advance do you suggest setting up an event? Is there a magical day to post events? My best event day is on Thursdays as that is when i have less family commitments

[davidfreeman]

Thank You so much for the video great help. I have a question. I'm putting together my 50th high school reunion. I don't have all of the details of where, when, how much etc but I would like to post a notice that it is happening can I post a notice then later add more info as needed?

[scottkerk]

Is it possible to add a different cover photo which when people click on, will take them to the events page. Is that possible?

[nicolascontavelis]

Great video. Thanks a lot. Quick question: Is it fine to use the Boost button for the event or shall I go through the whole process of using the ad manager? Thanks

[rhondafountain]

Thanks for the training & Tips. I'm doing an event over 2 consecutive days. Do I have to do 2 Event posts, can't seem to show how to list same time for 2 different dates? Example: June 18 & 19 from 9 am-3 pm. Thanks

[zivshalom]

Great video very clear to understand you! thanks a lot! I got one question... can i make admission option on my personal account facebook event? i already create it and it's running but when i tried to add admission link I could't find the option in all the steps.. 😞

[stratelyze]

I created an Event for the first time. But I don't know what the START button means. Do you click it immediately after creating a future event or when the event starts. Thanks

[RickySupport]

Hi.. I have a client wanting me to create an event on her facebook business page. Do you have a tutorial how to manage clients' facebook business page? Thanks!

[marinellaartist]

Thank you for this video. How I can invite only friends who live in my town? I have friends all over the world. Tank you again

[Challengingtheimpossible]

As far as I can tell, unless they send you a specific message, nobody can say they going to your event from a mobile. They can only say that they're interested. Is there a way to change this?

[lifetrail_hiking_mentoring]

My first time viewing your channel. Helpful video Brandi, do you think that Facebook events are very affective for multiday events like hikes I run for very specific groups of teens. Until now, I have created Facebook Business page posts and ads with a link to the hike on my website. Thanks for any advice 🙂

[mattydmedia]

Hey great video! What's a best practice for the order in which you should upload a promo video? Should you upload a promo video for the event WITHIN the Facebook event? Or, should you upload the promo video to the main Facebook page and link people to the event link as part of that post?