How To Build And Manage Top-Performing Sales Teams With Cole Gordon | EU 81

Cole Gordon went from running his own marketing agency and then shutting it down…

To becoming a high-ticket sales rep and quitting that…

To starting his own sales coaching business and then pivoting to sales recruitment and training.

Now, his company Closers To Leaders does $6 million/year in revenue.

He’s my guest today for this episode of Experts Unleashed.

We talked about all things Sales.

And specifically, how to recruit, retain, and lead top-performing sales teams.

💡YOU’LL DISCOVER

➡️ The characteristics of a top 1% salesperson and the 3 pillars of attracting the best talent to your team [05:30]
➡️ Why your values as a business owner will determine the type of salespeople you will attract and retain [11:37]
➡️ How to understand the emotional make-up of salespeople to manage them better [16:31]
➡️ How Cole identified the gap in the high-ticket sales niche that allowed him to scale to a $6-million run-rate in 11 months [24:53]
➡️ Is scaling to $500k/month or $1m/month worth it? Revenue, margins, team size, stress, lifestyle - all the factors you need to consider [27:33]

… And much more!

🏆 HELPFUL RESOURCES

🎯SUBSCRIBE TO THE PODCAST

💻 FOLLOW JOEL ON SOCIAL MEDIA

[berealrelentless]

I say it to clients all the time, and glad to hear Cole talking to it. That is, MArgins, they can scale you up, but if you dont keepo that in check, as he said, you might not be makin more than you did 3 yrs ago or prior to scaling. Good Stuff.

[passivemovementmarketing]

Would have paid for this info. Great episode!