Owned Media: Content in a Convergent World

preview_player
Показать описание

Jack Swayne, VP Product & Services, iProspect &
Scott Everett, Director, Creative & Content, iProspect

Content now underpins everything we do across Bought, Owned, and Earned Media. Content is not only king when it comes to branding, it is essential to driv- ing digital performance. From engagement rates, to conversion rates, to shares; content, combined with the right distribution, can make all channels perform better individually and as a whole.

From the 2014 iProspect Client Summit
Рекомендации по теме
Комментарии
Автор

This is fantastic content for my social media course. Thank you.

Rpriluck