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Owned Media: Content in a Convergent World
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Jack Swayne, VP Product & Services, iProspect &
Scott Everett, Director, Creative & Content, iProspect
Content now underpins everything we do across Bought, Owned, and Earned Media. Content is not only king when it comes to branding, it is essential to driv- ing digital performance. From engagement rates, to conversion rates, to shares; content, combined with the right distribution, can make all channels perform better individually and as a whole.
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