How Brentford's Moneyball Approach Works

Brentford have already shown the Premier League that they will be tough opponents. The fact that they run their club differently to most others has been widely reported.

But what do they do differently? How have they adapted the “Moneyball” theory? What other staff departments have they introduced?

Written by Alex Stewart, illustrated by Alice Devine.

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#Brentford #Moneyball #Transfers

[WBruce]

Moneyball is so fascinating. I love seeing small teams outsmart the massive clubs and outperform them on the pitch

[theboss-bygd]

The fact that Chelsea had to fight real hard and needed Mendy to turn into prime Manuel Neuer against Brentford just goes to show why this team is the real deal!

[brajeshwarthakur]

A random guard who loved baseball and was into statistics just revolutionised the sports world .

[TheRadPlayer]

We're all simulated pieces in Thomas Frank's Football Manager 21 save.

[mnm]

Brentford have played impressive football. Felt like they could be good I saw them in the Man U game in the summer.

[marcileiseth]

The problem now is that everyone knows what Brentford are up to. So when they come in next for that 600k player, the selling team will be like... wait a minute.

[DequanClarke]

Maaaan If the Glazers put this much effort into our club 🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️ Brentford deserves all the praise for their season so far👏🏾👏🏾

[lordcallanahan]

The amount of lowkey v. funny jokes in the background of the graphics i why we love Tifo. Doesn't go un-noticed, ty designer person!

[gluestix]

this is probably one of the most exciting newly promoted sides I've seen

[kwazilucas]

Andre Gray bought for £620K
Sold for £12.4m
Difference: A lot of money

LOL!!

[freescoring]

I remember 5 years ago, we were discussing the case of Midtjylland in a sports management class. Great to see it implemented at premier league level.
Example of xG as a factor for transfers was overly simplistic and poor though.

[balham]

Brentford have a good club structure which is good. i know the fans hate them selling the best players they like.

[randomshotz]

I see a lot of similarities between Brighton and Brentford. Beyond both starting with the same two letters and playing in stripes, they are data driven clubs that sweep the market for bargains and prospects. They also both have fan owners who made money off gambling and analytics. They often go after the same players too, both tried to sign Maupay when he was in France and both approached Toney at Peterborough.

[ColonelStorrar]

"Why chose one striker when you can buy both" - Newcastle

[SkiDaBird]

It's great to see a small club break through like Brentford have, especially with a story we can all get behind.

[Karsten]

Joe "Jojo" Devine 😂 Almost thought Alex was succesful in getting Joe to care about Jonjo

[scygnius]

Very impressive details on that 6:36 pitch whiteboard 👍

[aidanlynn]

“so what do you do?”

“I’m a sleep coach.”

[TVWOW]

bro how are you telling me youtube is recomending me this now, 9 months after the vid never seen this channel but since we watch it in class it magicly comes up. Aint no way

[Snookbone]

The first major plot point of Moneyball wasn't Brand realising he could simply trade an expensive player, but that player becoming too expensive for the club. A simple trade would never have even inspired Beane to start thinking differently.