What makes a great logo?! #logodesign #logodesigner

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The Futur

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Simple, iconic, memorable, and understandable.

allieharrismusic

Perfectly encapsulates what a logo should do 👌

BarKeegan

Never studying design, this had made it so simple. This makes so sense!!!

homebusinessdad

Every company needs to see this short!!!

AmandaOffGrid

I like the advice you gave me once “find a customer who values what you do. Excellence for me is it’s own reward…finding a customer who knows the difference and is eager to pay for spuds like a plan.

dfd

This only happens in the tech industry with the “single character” and so-called minimalistic logo deal. The majority of clients still want some illustrations. Single-character logos are just like the modern-day art. It’s the brand, not the illustration itself.

richienguyen

Listen guys, he knows his stuff and is giving this knowledge to you for free. How long are you going to sit around making excuses for why this doesn't apply to you? If your clients can boss you around and are calling the shots, and you don't take the basic responsibility of being in charge of your own work, then how do you expect them to ever pay you nice big sums for the impact your work has? No one else is more interested in getting you money than you are.

laeioun

This really depends on what the company wants. Right now, design is going more simplistic, just so their logo can be applied to small and large objects and still be recognizable.

oakmen

Ok but young designers mostly have smaller clients who 'Dont just want text' for their logo. So designing something the client actually wants, rather than telling the client they want the wrong thing, is often the best plan.

ilqoqcn

The value of a logo is in how it performs on the market. Not how much it was sold for.

Slava-omsz

I don't think designers think that. Especially the young ones. The people who think that are the people whom the work for.

Str

The font doesn't capture *what* you do, it captures the character with which we do it.

Rewatch his own video and you'll notice the companies that flash at the end.

daniellewis

Why can’t it be illustrative though? Is there anything wrong in making illustrative and intricate logos that captures the identity of the brand?

alakaabimbola

You’re still missing something

• • •

My gratitude: Thankyu, Chris. Question, Do—

So if the logo does happen to illustrate what the business does, then that’s wrong?

Or is it only wrong when it’s done at the expense of capturing a feeling?

I’m a very binary’ly-skewed type person

so when ‘either/or’-type situations present themselves—even within art—I like to know,

not guess, when a judgment call is actually less about judgment (preference) and more about:

A) Definitely DO;
vs…
B) Definitely DON’T.

Context? I create content which blends 2 completely unrelated elements:

Wordplay + Women’s Feet.
Hence my ideation for a logo was to shape…

🎶 👈 one of these into a high-heel shoe. 👠

But what if I don’t necessarily “feel” anything from that? Can’t it just _look_ nice,

in addition to communicating that 1+1=2?

CursiveCursing