Disrupting the Disruptors: Who are the Disruptors? And Why Your In-Market Advantage Helps

Are call centers enough when competing with incoming disruptors? In order to be on the same playing field, you may need to step outside your comfort zone by employing new technology tools to stay in front of your borrowers.

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So I think that the in-market practitioner, both the real estate agent and the loan agent needs to start to appreciate the fact that they do have an advantage. So this is where I talk about disrupting the disruptors. So you've got the disruptors out there, I mean think about it, Quicken is a call-center. They don't want branches anywhere, and there's other companies that really embrace the model because they know they can control it. You have to embrace the fact that in order to do battle with the disruptors and win, you've got to play on their turf. And that is you've got to deploy the tools and the resources and the discipline to stay in front of these borrowers effectively, because they will. And if you do, you'll win. You'll win more often than the call-center.