3.4 Marketing strategy IGCSE Business Studies

[iamonfire]

Nike is known for its high-quality sportswear, rivalling competing brands such as Adidas and Reebok. In order to keep the edge, their marketing strategy is promoting their products using famous celebrities and opening their own retail stores selling only Nike products. Moreover, they mainly concentrate on the quality, design and functionality of their products, letting the customers decide on the purchase, rather than being persuasive, which is necessarily not a bad thing.

[farahberigdar]

Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes.

[Martina-voxb]

Thank you for this tomorrow is my first business igcse and it was really helpful

[tulsammoosa]

Thank you so much for all your videos! They are truly very helpful and I feel so much more prepared for my IGCSEs now!

[tanisisaxena]

FYI. Capital of India - Delhi. Not Bombay or Mumbai. Anywaysss, thanks a lot for the video, great brush-up of the topic!

[dewmiperera]

thank you soo much and im not doing igsce but im doing cambridge o levels and your videos helped me alot to go through the syllabus for my upcoming business exam.. and again thank you soo much:)

[rudradhamsania]

Nike's marketing strategy is unique selling price. Nike makes products that are different from other competitors like the current one which is joyride. Nike tries to address the customer market wants so it is able to gain more amount of market share from it.

[HussainAhmed-uncw]

Nike produces very high quality and comfortable sport wears and Nike marketing strategy is to make consumer feel good and exited same as apple do . The promotion of the product is done through famous sport teams or by celebrities . Every product and store are same and has same features.

[hii_im_trash]

thankyou this was so useful bruh❤️got my exams tomorrow.

[naishapatil]

BTW the capital of India is Delhi (plz dont get offended dont mean to hurt u) and u explain so good best teacher for bst

[sruthi]

Capital of India is delhi btw your notes and explanations are wonderful

[sheikh]

the marketing strategy of nike is that they invest alot in commercials and product promotion

[neerajdev]

sir please solve one paper of business so that i can fimilar about the paper technique

[sandradecaires]

Do you make AS level videos for business studies?

[rickastley]

nike marketing strat: signing ronaldo and him promoting it's products. SIUUUU

[prishajain]

the capital is New Delhi and the pronunciation of mumbai is mum-baye the old name was bombay

[Itzz_léoniee]

Thank you so much! It has helped me a lot! ✨

[siamish]

It invests heavily in marketing and uses emotional advertising where it offers preminum products at premium prices

[manahilzaidi]

Are Child labour and minimum wage rate considered as legal controls to a business? I mean it restricts business activity to a certain limit right?

[minalhq]

Just a question, how do you know some much about pakistan hahha