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6 UNIVERSAL PRINCIPLES OF INFLUENCE by Dr. Robert Cialdini (Video Summary)
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In this video, Dr Robert Cialdini reviews the 6 Universal Principles of Influence
• The principle of reciprocity: People repay in kind
• The principle of scarcity: People want more of what they can have less of
• The principle of consistency: People align with their clear commitments
• The principle of consensus: People follow the lead of similar others
• The principle of liking: people like those who like them or are similar to them
• The principle of authority: People defer to experts (talk faster)
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• The principle of reciprocity: People repay in kind
• The principle of scarcity: People want more of what they can have less of
• The principle of consistency: People align with their clear commitments
• The principle of consensus: People follow the lead of similar others
• The principle of liking: people like those who like them or are similar to them
• The principle of authority: People defer to experts (talk faster)
Please subscribe to this channel and tell your friends about our channel.
Let us know about other books you would like us to review in the comments section.
Watch Our Other Videos:
Follow us on Twitter @girlinvestors
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