Basics of Qualitative Research and Data Analysis

Qualitative research and data analysis are the modern-day competitive tools being extensively used by enterprises across industries. Qualitative research as a standard market research method entails collecting and analyzing first-hand information, interviews, questionnaires, focus groups, and participant-observation. Quantitative studies provide us with the most accurate statistics, but qualitative studies give us a broader picture of what your potential customers actually want. Qualitative research methods and data analysis have gained more prominence in the field of research over recent years. Data analysis helps researchers uncover valuable insights from raw data using the right statistical and logical techniques. Data analysis allows researchers to spot hidden patterns and trends in the data. Qualitative research methods and data analysis provide researchers with new insights, broaden their perspectives, and facilitate unbiased results.
If you’ve been looking for a beginner's guide to understanding qualitative research and data analysis, this workshop on the Basics of Qualitative Research and Data Analysis will be immensely helpful.