Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.

Qualitative vs Quantitative vs Mixed Methods Research: Overview

00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts

KEY RESOURCES

ADDITIONAL RESOURCES

Our Socials

[trevorlibra]

Im about to start with my research proposal and this presentation gave my confidence a considerable boost. Great stuff.

[tasneemali]

Thank you for your time in giving these jewels to the students out there!

[kyleolin]

Thank you so much. I am preparing for a research paper and my brain is fried after reading about all of this stuff out of a very dense textbook . This video has helped me to get my head straight.

[shal]

I handed in my dissertation yesterday and I just wnat to say thank you guys so much! Your videos were so sso helpful, from the presentation of the project to the discussion and conclusion, the guided me and I really appreciate the time and effort you put into making the videos! Thank you!!

[simangafoster]

I failed my first research paper and with the help of your videos I’m certain I’m going to pass my paper.Thank you!!!

[mobeenemmamally]

I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!

[aydidmahamed]

Thank you very much.Realyy you helped me. I was writing my thesis titled Public diplomcay and your teachings me allowed me to write well.

[timethomas]

You are the best frankly! Thank you so much for this incredible and supportive video!

[thembinkosisbusisomasinga]

Thanks for your presentation, I learnt a lot and I believe way forward i am confident with my research following your channels

[shreyabadakh]

Thank you so much for sharing this awesome video! I am starting with my research proposal and this video helped clarifying my doubts.

[fjkkqvx]

Thanks a lot for this guide.
I just started my MSc programme last month, now am faced with this challenge of drafting a research question, methods and approaches to use and lastly defending this project.
I feel relived now and I pray to get it correctly. Thanks

[salaheldin]

Hi! It was such a brilliant lecture and I really learned a lot of useful information and knowledge through. Thanks once again for all your great efforts.

[habtemichael]

I got major tips to complete my research work. Thank You!

[MsUltimateCookie]

Great job explaining the concepts! This video was really helpful!

[vcudnlu]

These video helps me understand the research approaches and need to watch more of these video

[deborahwilliams]

Excellent, thanks, Emma; great information!

[JOSEPHKIMEU-rtbp]

I have really learnt a lot from your presentation and will be utilizing the lesson in my research project.

[NicoleSmith-gcvn]

Great explanation and breakdown! Thank you.

[lampshade]

WOW this is extremely helpful! Thank u!

[dubamoomukoro]

I wish l had seen this video before starting my thesis, it would have made my research easier, but thanks all the same, l gained a lot from your insightful lecture 🙏