How to Build a Multichannel Workflow from the Experts at Strata Company

Strata’s Director of Research and Development, Harrison, lays out how to build a multichannel campaign workflow from the ground up. He outlines this living, breathing marketing process that is continuously optimized over time, not reengineered. This easy-to-understand multichannel workflow tutorial is great for companies new to multichannel marketing, but can also help those who are practiced in the field better understand the individual steps and best practices with several multichannel marketing workflow tips and tricks.

What you should get out of this video:

1. An understanding of the importance of defining the highest and lowest levels of the marketing funnel.
2. An understanding of why you should focus on listing components that are realistic for you to use.
3. An understanding of how to create sales funnels for your specific brand.

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