AWS re:Invent 2022 - Improving multichannel communications (BIZ201)

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Your communication strategy directly impacts customer satisfaction, revenue, growth, and retention. This session covers how the customer communication landscape is changing and how you can shift your product strategies to impact business outcomes. Learn how AWS Communication Developer Services (CDS) improve customer communication through CPaaS channels like email, SMS, push notifications, telephony, audio, and video. Explore how building a multichannel architecture can shift user habits and increase satisfaction. This session is tailored for chief marketing officers, chief product officers, chief innovation officers, marketing technologists, and communication builders.


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This is a gamechanger in the Communications industry. Very interesting!

himankpande