Would you bet your job on your A/B test results? | A Qubit Webinar

It is possible that 72% of your successful A/B tests may not be driving any business benefit, or may actually be harming your bottom line. This is because bad methodology is preventing you from detecting the truly successful ideas.

In this webinar, Qubit explains how you can avoid this problem. With special guests from Forrester who explain how A/B testing fits into the digital landscape, and Staples, who give practical advice for how to set up an A/B testing campaign, this webinar will change the way you think about A/B testing forever

0:30 - 5 digital experience technology trends that will guide your technology investment - Anjali Yakkundi, Forrester Research

15:50 - 5 fundamental A/B testing mistakes, and how to avoid them - Will Browne, Qubit

32:55 - How to run a successful A/B testing program - Melanie Kyrklund, Staples

46:40 - Q&A