Building a Mobile Marketing Strategy

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Professor Sunil Gupta, Janet Balis (EY), and Glenn Otis Brown (Obama Foundation) examine some of the big questions associated with building a mobile marketing strategy.

  1. HBS Digital Initiative
  2. Harvard Business School (College/University)
  3. Mobile Marketing (Industry)
  4. Mobile Advertising (Industry)
  5. Marketing (Interest)
  6. hbs
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