Is a Cartier Tank Worth It? Luxury French Dress Watch Review

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00:00 Cartier Tank Introduction

To many around the world, Cartier is a brand synonymous with fine jewelry including statement pieces, engagement rings, and even feline-inspired adornments. Cartier is also home to some iconic wristwatches.

00:49 Cartier's Early History

Cartier can trace its root back to 1847 when watchmaker Louis-Francois Cartier purchased the small Parisian watch and jewelry store at which he had been an apprentice.

Cartier’s first men’s wristwatch was actually born five years prior, In 1904, after Brazilian aviator, Alberto Santos-Dumont complained to his friend Louis Cartier about the impracticality of pocket watches when flying.

04:33 Cartier's Breakup & Reunification

06:30 Cartier Tank Today

There are several sub-collections that all bear the tank name. At the time of filming, those available are: → Must
→ Americaine
→ Asymetrique
→ Chinoise
→ Francaise
→ Louis
→ And MC (Manufacture Cartier)

All of these sub-collections have variations in styling and function. So whether you like the unique styling of the Asymetrique or the modern lines of the Americaine, there's bound to be a Tank for everyone’s tastes.

07:20 Tank Must

A design that’s very faithful to the original. It’s finished in a stainless steel case with a silvered dial
and features a set of blued sword-shaped hour and minute hands with no seconds hand. The crown showcases a beaded design, into which is set a synthetic cabochon-shaped spinel. It comes on a black-grained calfskin strap that has a steel buckle in the iconic Cartier design although, you can also purchase a Must with a steel bracelet, too.

08:45 Tank Louis

You’ll see more variety within the range. The sizes are fairly similar to the Must collection, with three different sizes to choose from. One of the big differences is that practically all of the Louis collection features a hand-wound mechanical movement. All except the small and large entry models, which feature quartz movements.

11:18 Is It Worth It?

Buying the Cartier Louis new is not worth it in our estimation. With the vintage and second-hand market being an absolute treasure trove of Cartier Tanks, we’d much rather spend some time searching around for a vintage Louis at a better price.

For the timeless styling, ability to wear it with almost anything, and overall affordability, I can happily say that the Must Tank is worth it!

12:24 Outfit Rundown
Рекомендации по теме
Комментарии
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I've had a must de Cartier for 40 years. Because of its age mine has a mechanical movement. The iconic tank is a wonderful timepiece and pairs with just about anything, anywhere, any time. Mine is especially important to me since it was a gift from my mother, a woman with not a lot of money but impeccable taste.

Tom-zncp
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The Cartier Tank Must is part of my collection and gives me much pleasure. This piece is extremely versatile, whether you are attending a formal dinner or an afternoon with the family the Tank is always appropriate. In my view it is well worth the price.

sholemepstein
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In the cascade of sport watches, Cartier and models like the Tank offer a refreshing elegant and classic option that is more versatile than many would expect especially if you change the strap.

regsantotomas
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I'm looking into my first Cartier, and the Tank was an appealing entry level. Much more elegant than Rolex.

dcarbs
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My grail watch is a Cartier Tank Louis in yellow gold with a guilloche dial. Elegant, understated and timeless

Doctorfilth
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It's THE definitive dress watch for it's price point. Don't be afraid to buy the quartz or solar models if you're tempted. If this is your dress piece, then it might stay in your watch box most of the time while you wear your other pieces

ailestriker
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I'm definitely a fan of the look of a Cartier Tank, but I would much prefer a Jaeger Le Coultre Reverso. THOUGH, if I were to get a Tank, the Must would be the one. Great video and awesome breakdown!

RobbyMoTalks
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The new Tank Must has become my daily wear. It goes with everything and with the quick change strap options, you can mix and match the look for any outfit. A timeless classic indeed.

BollocksThreeofThem
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Great video and highly informative. As a watch enthusiast for over 50 years, I agree, the Cartier Tank is an iconic timepiece and it is one of the rare models that can be worn almost everywhere, whether it be formal, informal, sport or simply daily all around wear. Fantastic choice! My favorite watch is a Piaget Protocole, which is very similar to the Cartier Tank, thin, simple, plain, gold, Roman numerals with a black leather strap. I've worn the same watch for 35 years. However, the secret to the watch's longevity is the manner an owner takes care of his/her watch. As a mechanical person, I keep my watch in a small leather pouch in my bag, when it is not on my wrist. That way I can work on cars, get rough, etc. without worrying if the watch can be damaged.
Just a suggestion for any fine watch owner who wants to take care of his timepiece so it will last a lifetime.

alexp
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I'm not a watch expert; but the Cartier Tank is one of the most iconic and most recognizable designs ever, in my opinion.

Truly classic and elegant.

Quanic
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I've been expecting this for quite some time. In my honest opinion, the classic Cartier Tank Louis is the epitome of timeless elegance.

GeorgeChar
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I own 4 Cartier watches, and while I don’t agree with your conclusion that buying a new Tank Louis is a bad decision, your video is surprisingly in depth and better with the detail of the Cartier history than almost any other YouTube video. All talk about the influence of the tank from ww1 or the Santos story but you went deeper, well done!

SkywhiteChannel
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I own three, the first was a Must in silver bought with the Christmas bonus of my first real job. Still impeccable today, with its slightly domed glass so characteristic of vintage Must❤

vannaeldwijk
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I saw an “Art Deco” inspired watch with a square face a few months ago at Walmart’s jewelry counter. I fell in love with that design. (I didn't buy it, as that particular watch looked very cheap.) I thought square-faced watches were a rare thing. Thank you for giving me something to save up for!

Jess

P.S. I'm a 21-year-old girl and I love your videos! I've learned a lot about belts, wallets, watches, etc. from you guys.
Thank you so much!

jessjameson
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I purchased my Tank XL auto last september - $3750 new - well worth it, goes with everything, finishing is fabulous.

danielvalentino
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Best brief history of the brand that I have seen on YouTube. Great work, GG!

josephknecht
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Wow…I just noticed that (7:23) there is a variant where the Cartier word is at the X instead of the VII….

marvyeap
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In modern practice hand-winding is really nice. It is easy enough to change watches from day to day according to outfits, and wind whatever watch you want to wear. It will run until the next day, when you'll probably be winding a different one. But unless you're buying quartz watches, automatics will run down and need to be reset anyway, unless you wear the same watch every day.

janerkenbrack
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It is an icon that transcends the watch world; it crosses over as a general dressing style icon. It is emblematic, ingrained in the mind of many people; it is immortal. As for buying it new…well, the second-hand market only exists because people originally bought them new; someone has to make the investment. Since the case is polished, even slight scratches on a gold version show very easily. Buying retail is, therefore, definitely worth it in my view.

Crispy
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Bought mine Tank Louis in rose gold new, and I think it’s absolutely worth it. I think it just depends on how you value things. I like watches more than clothing, so I spend more on watches and less on clothing.

tanachip