How To Sell 25,000 Copies Of A $37 Book Without Amazon // Sean Vosler

In Sean Vosler’s agency, he was doing a lot of cataloging of marketing that worked well and didn’t. Since a book is low-hanging fruit to start with, and because it was born out of hard-earned experience, he was more confident to sell “7 Figure Marketing Copy”. He sold it as a live book which was born out of his fear to be a perfectionist. He told people on the sales page it was not complete, and the necessity to get it done by selling it in advance was a great incentive.  

The book was sold through Facebook ads, and it converts at 9% and it’s not marketed to copywriters but to entrepreneurs. It’s targeted to a much broader audience and he also has an upsell that teaches equity consulting. He wants the book to be everything they need, so the upsell is about something different.

Check out our full interview with Sean Vosler here:

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Today’s episode was a long time coming and is one of Matt’s oldest friends in the digital marketing space. Sean Vosler is in the house today, and he’s a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this show and how he was able to sell 25,000 copies, without ever using Amazon. We also talk about copywriting strategies, His ideas on ClubHouse, how he designed the book, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it.

“Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler

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About Hustle and Flowchart:
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Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely LOVE showing people how simple it really is to get seen online in competitive industries. They get pumped up to share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency).

They started in business together 13 years ago and haven't stopped learning, testing, and scaling since.

They also started their podcasting career in 2010 and it's been their passion ever since. Now they have a fast growing digital marketing podcast called Hustle and Flowchart. It gives listeners an opportunity to learn uncommon ways to live and work that allow for a happier and more profitable life.

Today, Matt & Joe focus on growing their show, putting a ton of free value into the world, and investing and advising in digital businesses and podcasts.

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