Tags, Segments in Mailchimp | Mailchimp email marketing tutorial 2023 🎯

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Tags, Segments in Mailchimp | Mailchimp email marketing tutorial 2023 by STUDIO.MAILCHIMP 🔥
Tags and segments are two tools in Mailchimp that can help you organize your email marketing campaigns and send more targeted messages to your subscribers.

Tags are labels that you can apply to individual contacts to help you organize and sort them. For example, you could create tags for "VIP customers" or "leads from a specific event." Tags are flexible and can be added, removed, and changed at any time.

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Tags and segments are two tools in Mailchimp that can help you organize your email marketing campaigns and send more targeted messages to your subscribers.

Tags are labels that you can apply to individual contacts to help you organize and sort them. For example, you could create tags for "VIP customers" or "leads from a specific event." Tags are flexible and can be added, removed, and changed at any time.

Segments are groups of contacts that you can create based on shared characteristics or behaviors. Segments can be based on different criteria, such as location, engagement history, purchase history, and tags. Segments allow you to send more targeted and relevant messages to specific groups of subscribers, which can improve your email campaign's effectiveness.

Here are some examples of how you can use tags and segments in Mailchimp:

🗝️ Tags: You can use tags to label subscribers who have taken a specific action, such as signing up for a newsletter, registering for an event, or making a purchase. You can also use tags to create a VIP group for your most loyal customers, or to flag subscribers who need special attention.

🗝️ Segments: You can use segments to create groups of subscribers who share similar characteristics or behaviors. For example, you could create a segment for subscribers who live in a specific location, have not opened your emails in the last month, or have made a purchase in the past 60 days. You can then send targeted messages to these segments to improve engagement and conversion rates.

Both tags and segments are powerful tools that can help you improve your email marketing efforts and better understand your subscribers' behaviors and preferences.

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Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We're here to help you become an expert marketer.

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