The future of marketing: An era of convergence!

In conversation with Forbes, Dr Tracy Tuten looks toward the future of marketing, which she predicts will involve more and more convergence between industries, bringing 4.0 technologies alongside marketing principles to create an innovative and new industry as a whole

To help the marketing student of today understand and tackle this, she wrote newly published textbook Principles of Digital Marketing in a Digital Age.

*audio taken from a podcast recorded with Forbes, set to publish later this year.