The Future of Marketing

What does your future hold? Join acclaimed HBR author and Principle of Marketing Insights at Salesforce, Mathew Sweezey, on a data-driven journey looking deep into the next five years to find out.

In this session, Mathew will cover a wide range of topics from the foundational changes in the role and scope of marketing, how your data use will change over the next 5 years, to new tactics for building trust with hyper-connected customers, and the impact of voice on website design. All topics will be paired with benchmark data so you not only know the future, but your specific pathway to get there.