Future of Marketing Prof. Phillip Kotler

Guest speech by professor Phillip Kotler, Father of modern marketing at the first international research conference held in Colombo by the Open University of Sri Lanka (income 2022)

#phillipkotler
#futureofmarketing
# Marketing
#icome2022

[christopherarmstrong]

6:50 The purpose of marketing is to create, communicate and deliver value that satisfies a target market’s need or desire _at a profit to the supplier._ (CCDVTP)