Factor Analysis - Statistical Intro 3 - Rotation, cov vs. cor, improper solution & the WOW criteria

Factor Analysis is a dimensionality reduction method which is used to explain high dimensional data using a simpler model. In this video we are going to look at rotating the solutions we found. Discussing using the covariance vs. correlation matrix, improper solutions, and the WOW criteria.

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Intro/Outro Music: Dreamer - by Johny Grimes