Why Apple Still Sells The iPhone 12

While shopping for an iPhone, you may have noticed that Apple still sells the iPhone 12, despite it being almost three years old. Why would they continue to offer this outdated device alongside newer models like the 13 and 14? Well, it has to do with a business practice popularized in the late 70’s called versioning.

This is where a company will create a product and then offer different versions at various price points. And it’s something Apple has practiced for years.

[XERGRAVITY]

Calling a 3 year old device outdated is seriously a first world problem

[pikun]

Calling iPhone 12 "Outdated". Me crying in the corner with my 6s

[astro]

It's insane that we need a whole video to explain why not everyone can afford the latest device

[somestudent]

If you are going to buy a higher storage model. Then get a 13 as it starts at 128gb at base

[CJ..]

I upgraded from the 12 to 14 this year, there’s a difference but it’s honestly so minimal that it doesn’t matter.

[prathavjuloori]

Using the 12 since 2 years now, very smooth performance and decent camera. The only cons I can think of is the battery life because my battery health is at 86 percent and speaker gets distorted at full volume

[Ivan-upny]

- Apple practices a business strategy called versioning, where they offer different versions of a product at various price points.
- The iPhone 12 is still being sold by Apple, despite being almost three years old, because it allows them to target customers in the budget smartphone market who have a lower budget than the flagship models.
- By offering the iPhone 12 at a lower price of $600, customers can enjoy features like a larger display, Face ID, and an extra camera lens without having to spend the full price of the newer iPhone 14 ($800).
- Apple can reduce the price of older models as component costs and production expenses decrease over time, allowing them to capture more customers and maximize revenue.
- Apple also offers the iPhone SE at $400 for customers with even tighter budgets, providing a more affordable option with some outdated technology but still delivering a true iOS experience.

[kubbes_]

calling a iPhone 12 outdated is a skill issue in life💀

[merevial]

I'm shocked to say, I been running the iPhone 12 since it came out and I'm going to be almost 3 years. Works flawlessly, just need a new battery soon.

[spaghetti]

The 12 is still an EXTREMELY competent and a good model even now

[ggwpBC]

Something that wasn't mentioned: due to European and Brazilian laws (as well as many other countries, although I don't think the US in particular does this), Apple has to supply spares for a few years after release and in some cases even a few years after the last brand new unit was sold (from them to a distributor or store, not the end customer). As such, they basically have to keep producing iphones a few years regardless of whether or not there are brand new models, because they need those parts. And if you have all those parts anyway, why not just slap them together and sell it? That's the logic behind it.

[Xenc]

The jump between the 11 and 12 was significant! It’s still a great device even in 2013!

[TypicalSatii]

13 is a bit more worth it considering you pay just a bit more since the 13 has the same specs as the 14

[mclaren]

They did the same thing with the 11 and xr. They sell the non pro models, or affordable models for up to three years. They sold the xr till the 13 came out. They sold the 11 till the 14 came out. And they’ll sell the 12 till the 15 comes out.

[Harrier]

I am still using iPhone 12 Pro Max since 2021 until now. There is no issue just on the battery health from 100% and now only 97% for that period. That’s it 🥰

[jozsefhuszak]

Still having an iPhone 12 Pro Max since it was released, battery was replaced recently in a Care Center, and so far not planning to upgrade, i am just happy with the 12 Pro Max so far. It just works, fast, reliable, takes good photos and with the new batter, it lasts long enough between charges.

[midoslajufm]

Calling iPhone 12 outdated is a crime . The iPhone 12 has the same display and almost the same processor of the 14 and nearly same camera so what is not first class in it ?

[KTBTALIBAN]

iPhone 12 is still good to this day it really worth the value

[masonr]

Outdated? I love my 12. It is definitely not outdated. It literally has 5g. He’s running out of ideas

[superstars]

Bare in mind that there is no difference between the regular 14 and regular 13 in terms of chip specs (both have A15 chips) so therefore the 12 is technically 1 generation old than both of them (iPhone 12 has the A14 chip)